The Way We Work Isn’t Working (with Ruth Penfold from Pancakes and Peacocks)

Tim Reitsma is joined by Ruth Penfold, Founder of Pancakes and Peacocks—a people and culture organization that partners with startups and corporations to help create space for leaders and teams to thrive. Ruth has spent the past two decades building and rebuilding teams with organizations including Shazam, Onfido, and bp Launchpad. Listen to learn how the way we work isn't working, how we can build something better, and to learn Ruth’s golden rules for innovation leadership.

Interview Highlights:

  • Ruth spent about 20 years in the people world. She started out as a headhunter and then went in-house with Shazam for about five years until they sold it to Apple. And then she hopped out of there and into a machine learning FinTech called Onfido. And most recently, bp Launchpad. [2:41]
  • For Ruth, being a leader starts with self-leadership. You can't really bring a good experience to others of you until you're actually creating a good experience of you, for you. The work starts with you and authenticity is the secret ingredient for innovation leadership. It really is and human beings know when we're being real and when we're not being real. [4:36]

True resilience is really just learning what our needs are and learning how to meet those needs.

Ruth Penfold
  • As a people person, particularly one who is focused on self-development and supporting the development of others, Ruth thinks that where she felt conflicted was wanting to spend her time adding value and creating something that's quite creative around how we're looking at the idea of a people function in an organization and what it does. But in reality, spending her time trying to hold everything together and dealing with other things that pull her away from that. [10:49]
  • Human growth, from the lens of a founder, means learning the nuances of leadership really quickly and making sure that they know where they're strong and where they're weak so that they can build a team that can work with them on that. [13:54]

The difficult thing about self-awareness is you have to be willing to step into discomfort to develop self-awareness.

Ruth Penfold
  • If somebody isn't willing to step into discomfort, and this isn't just about founders, this is about all of us, then they're really going to not enjoy developing self-awareness and learning about themselves. [19:47]
  • There are no shortcuts to self-awareness. You just have to put in the work and the work is continuous. Once you start, it just keeps on coming. [20:30]
  • When you're not getting any critical feedback, there's something wrong. You need to know people well enough to know how they're going to be comfortable criticizing you. What do they need from you? What do they expect from you? What pleases them? What problems can you solve to keep them happy? Not in a manipulative way, but building your relationship so that you can really create the foundation for honesty. [27:51]
  • Leadership is an energy, it's not a job. If you can start to tap in and bring that energy, before you know it, the doors of your career will start to open before you. It comes from within and it starts with you. [33:27]

Everybody can be a leader in their lives and should be a leader in their lives, because when we learn how to lead ourselves, that's where we really can bring value to ourselves and the rest of the world.

Ruth Penfold
  • Ruth views leadership as something that is much more multidimensional than just roles, but she does also have some golden rules for innovation leadership, which is being consistent. [35:31]

Make sure that you develop the right consistency within yourself so that you can start to become more consistent to your people and to the people around you, because that's what builds relationships, that's what builds community.

Ruth Penfold

Guest Bio:

Ruth has spent the past two decades building and rebuilding teams with organizations including Shazam, Onfido, and bp Launchpad. She’s also built and rebuilt herself from the inside out in the process.

Whilst working in incredible roles within amazing organizations, she saw the same culture struggles, relationship issues, and growing pains play out over and over again. She thinks that the way to do work right now simply isn’t working and that we can build something better. 

She’s currently advising a number of startups, building a course around innovation, and developing her thesis around how we can reimagine the idea of work and create the space for all of us to thrive. You can follow that journey on her podcast Pancakes and Peacocks. She also coaches and teaches yoga.

Photo Of Ruth Penfold

Being a leader, for me, is about learning to access all of the different parts of yourself and hopefully have them show up in the right way to others.

Ruth Penfold

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