The best thing you can do for conversions here is to 1. Check the Listicle name 2. Pause and think: If someone is looking for that type of tool, how does mine fit what they're looking for? Try to build trust by using plain language and describing what's included in your tool and how the features work. Try your best to say away from promotional language that may feel too salesy for someone at this point in the purchasing funnel. Talk to readers like a trusted friend, and you'll have the best shot at getting some great new leads!