As an HR leader, it’s not likely that you think of yourself as a video strategist.
The good news is you (and your team) don’t have to be. With the right tools, and just a little creativity, you can incorporate the world’s most shared and engaging type of content into your employer brand. Find out how HR pros are using video throughout the employee lifecycle, from recruiting to onboarding, communications and peer to peer learning.
Learn from companies who have successfully implemented video into their HR communications. Get their tips and best practices for how to approach making this a central component of your employer branding strategy and democratizing the creative process so that your marketing team can focus on product functions rather than people.
In this session, we’ll cover:
Why you should consider video to boost your employer brand
Where you can implement video to see results
The first steps you need to take to set yourself up for success
What features you’ll want to look for and which tools HR leaders are using
David Rice is a long time journalist and editor who specializes in covering human resources and leadership topics. His career has seen him focus on a variety of industries for both print and digital publications in the United States and UK.
Francesca is the founder of Frank Strategy, helping brands craft clear, compelling narratives that drive growth. With a passion for strategic storytelling and brand positioning, she empowers businesses to connect authentically with their audiences and stand out in competitive markets.
David is the founder & CEO of Socialive, an enterprise video creation & livestreaming SaaS platform. With 15 years of leadership and innovation in digital media, David is helping drive and shape the video-first communications revolution in business. Before Socialive, David developed and launched Scholastic's first digital learning platform and worked as a strategy consultant at McKinsey & Company.
Simon is an expert in strategic video, content, and culture. He's spent the last 20+ years building a deep expertise in the strategy, creative, and management of live and video content creation for businesses. His experience spans brand development, content and demand marketing, and corporate communications. As a culture leader, Simon is experienced in helping businesses navigate growth by establishing new geographic presences, effective talent acquisition, and building scalable infrastructure for small- to mid-sized offices.
