How To Improve Business Operations Through Internal Communications (with Lizabeth Wesely-Casella from L-12 Services)

How is your company's internal communication? Communication is part of the foundation of any organization and yet we often get it wrong. In this episode, Tim Reitsma and Lizabeth Wesely-Casella, Founder & CEO of L-12 Services, will talk about why communication is important and how you can level up your communication game through interviewing, surveying, and documenting.

Interview Highlights

  • Whenever Lizabeth speaks to a startup or small organizations and entrepreneurs, she's emphasizing why it makes sense to start documenting. [4:14]
  • There is an overriding feeling that there is massive stress on leadership because they're supposed to have all the answers. And that's not actually what leadership is about. Leadership is about relationship development and listening, and then putting legs on those suggestions. [6:59]

Leadership is about listening and elevating the people who you are leading to provide answers and to feel confident in the work that they do.

Lizabeth Wesely-Casella
  • Communication isn't a one-way street and can't be boiled down to one single channel. Communication is a dialogue. It's a two-way street. It's not just disseminating information from up on high. [12:09]

Communication isn't just about email and it isn't just about putting information on the intranet. It's about meeting people where they're at.

Lizabeth Wesely-Casella
  • One of the things that Lizabeth and her team were doing as an organization is using a tool called the Helix Assessment when they go in to support companies. It helps them assess chaos tolerance. [12:56]
  • Part of the work that they do at L-12 Services is not just sending out an assessment about the mechanics of how people do their job, but they're also performing one-on-one interviews that have culture-related questions and stay questions. [16:05]
  • The smaller the organization usually, the more chaotic the communication is, especially if they're closer to the startup stage, then they are scaling immaturely. [19:33]
  • Lizabeth shares a reference to a Microsoft study on wasted time. [21:29]
  • Lizabeth mentions a book called Testing Business Ideas by David Bland and Alex Osterwalder. [29:53]
  • If you know that there is a problem with your process and your workflow, the first thing that you can do is start to interview people, but take that interview and break it into two pieces. At L-12 Services they have an online survey that talks specifically about the mechanics of the job. [33:14]

Meet Our Guest

Lizabeth Wesely-Casella is the Founder and CEO of L-12 Services, a Washington DC firm focused on internal communications and organizational development.

She is a skilled strategic advisor specializing in attrition mitigation, workflow management, process improvement, and culture.

Lizabeth has over 20 years of experience as an administrator and policy and programming consultant. Her work has contributed to successful project outcomes in federal health policy, international program development, and non-profit/association management. In 2014, Lizabeth organized and led process and communication change for First Lady Michelle Obama’s signature program, Let’s Move!.

Using LEAN process improvement and her collaborative nature, Lizabeth calls on her vast range of experiences to pass along insights related to change management, strategic planning, and streamlining workflow.

Lizabeth helps clients prevent “The Great Resignation,” attract high-caliber talent, address burnout, and improve productivity.

photo of lizabeth wesely casella

A better world of work is one where the staff comes to the job with the clearest understanding of what it takes to be successful every single day.

Lizabeth Wesely-Casella

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