In a competitive talent market, effective compensation management is key for employee retention and attracting top talent.
Related to this, it’s also important for keeping operating costs in check and avoiding ‘overpaying for talent’.
In this guide, I’ll explore what compensation management is and how to create an effective compensation strategy for your organization.
What Is Compensation Management?
Compensation management is the systematic approach an organization uses to design, implement, and manage employee compensation packages.
This includes salaries, bonuses, mandatory and voluntary benefits, and any other form of remuneration provided to employees in exchange for their services.
The main objectives of compensation management are to attract, motivate, and retain employees while ensuring fairness, competitiveness, and alignment with the organization’s strategic goals.
Why Is Compensation Management Important?
Compensation management is an important aspect of your overall talent management strategy because of the role it plays in retaining and hiring the right talent and remaining profitable.
Although not the be-all and end-all, compensation is a significant factor in employee retention and why people choose a particular role over another.
The amount companies spend on total compensation varies depending on the industry, location and strategy, but typically ranges from 10-50% of revenue depending on the organization.
An effective compensation management system will result in:
- Better hiring—you’re more likely to attract and retain the kind of talent you want
- Greater pay equity across the organization
- Consistent and predictable budgeting and planning
- Helps keep a pulse on the evolution of roles and assists in overall talent management
- Compliance with compensation-related laws and regulations
It’s such an important process that some HR professionals choose to niche down, and there are a number of compensation courses for those wishing to do so.
What Are The Main Types Of Compensation?
Compensation is more than just employee salaries. There are 2 main types of compensation split into monetary and non-monetary.
Compensation, sometimes called direct compensation, is monetary and includes:
- Base pay: This is the basic salary or hourly wage paid to an employee.
- Bonuses and incentives: These are additional forms of compensation designed to reward performance or specific achievements.
- Equity compensation: Typically offered in startup or high-tech companies, this includes options like stock options or shares in the company.
Total rewards, sometimes called indirect compensation, is non-monetary and covers:
- Benefits packages: Non-wage compensation such as health insurance, retirement plans, childcare, home office, and paid time off.
Additional compensation types:
- Profit sharing: Distribution of a portion of the company's profits to employees.
- Commission: Earnings based on sales or performance targets.
- Overtime pay: Additional compensation for hours worked beyond the standard workweek.
- Hazard pay: Additional pay for performing hazardous or risky work.
- Relocation assistance: Financial support for moving expenses when a job requires worker relocation.
- Stock options: The option for employees to purchase company stock at a discounted rate.
- Education reimbursement: Compensation for educational expenses, such as tuition and books.
- Travel allowances: Compensation for travel expenses related to work, such as lodging, meals, and transportation.
A total compensation package is the sum of all these parts.
How Is Compensation Determined?
An employee's compensation is determined through a combination of several factors that are weighed as part of a compensation review process.
These typically include available resources, market analysis, organizational strategy, individual performance, job evaluation, and legal compliance.
Here’s a detailed breakdown of how compensation is determined:
1. Market analysis
- Benchmarking: Organizations benchmark their salaries and overall compensation packages with those offered by competitors or similar organizations in the same industry. This helps ensure that their salaries are competitive and attractive to potential employees.
2. Job evaluation
- Job description: A clear and detailed job description outlines the responsibilities, required skills, and qualifications for the position.
- Job worth: The value of the job to the organization is assessed based on its complexity, required skills, and impact on the company. Jobs are often graded or ranked in a hierarchy.
- Internal equity: Ensuring fairness in compensation across different roles within the organization, considering the relative worth of each job.
3. Individual performance
- High performance: Performance-based compensation rewards employees based on their performance against behaviors and targets. This can be in the form of bonuses and raises.
4. Organizational strategy and budget
- Compensation philosophy: Organizations develop a compensation philosophy that aligns with their strategic goals, culture, and values. This philosophy guides how they approach pay structures, benefits planning, and global compensation if applicable.
- Budget constraints: The organization’s financial situation inevitably influences compensation decisions. Economic conditions and financial performance are also considered.
5. Skills and experience
- Education and credentials: Higher levels of education, certifications, and specialized training can lead to higher compensation.
- Experience: The number of years an employee has worked in a particular field or role influences their pay. More experienced employees typically command higher salaries.
6. Location
- Geographic factors: Cost of living and local market conditions can significantly impact compensation. Salaries may be higher in regions with a high cost of living.
7. Legislation and compliance
- Legal requirements: Compliance with minimum wage laws, overtime regulations, and other labor laws is essential. Organizations must ensure that their compensation practices meet all legal standards.
8. Benefits and incentives
- Total compensation package: In addition to base salary, organizations consider benefits (health insurance, retirement plans, etc.) and incentives (bonuses, stock options, etc.) as part of the overall compensation.
- Short-term and long-term incentives: Bonuses, commissions, and stock options can be used to reward employees and align their interests with the organization’s goals.
- Expense requirements: Budget approval and understanding of expense management systems for job costs including travel, lodging, meals, or client gifts.
9. Collective bargaining
- Union agreements: In unionized environments, compensation may be determined through collective bargaining agreements that set wages and benefits for employees.
Compensation Management Best Practices
1. Develop a clear compensation strategy
- Aligned with organizational goals: Ensure the compensation philosophy aligns with the organization's mission, values, and strategic objectives.
- Transparency: Communicate the compensation philosophy to all employees and potential hires outlining how pay decisions are made and the principles guiding these decisions.
- Feedback: Provide channels for employees to give feedback on compensation practices and address their concerns.
2. Conduct regular market analysis
- Benchmarking: Periodically comparing compensation packages with industry standards helps maintain competitiveness.
3. Implement a robust job evaluation system
- Job descriptions: Maintain accurate and detailed job descriptions to ensure clear understanding of roles and responsibilities.
- Job worth assessment: Evaluate the relative worth of each position based on factors such as skills required, responsibilities, and impact on the organization.
4. Ensure fairness and equity
- Internal equity: Establish fair compensation practices that ensure employees in similar roles with similar performance levels are compensated equitably.
- Regular audits: Conduct regular audits to identify and address any pay disparities or inequities.
5. Leverage performance management
- Performance appraisals: Implement a consistent and objective performance appraisal system to link compensation to individual performance.
- Merit increases and bonuses: Use performance data to determine merit increases, bonuses, and other performance-based rewards.
6. Provide comprehensive benefits
- Total compensation approach: Consider the full spectrum of compensation, including salaries, benefits, bonuses, and other incentives.
- Competitive benefits: Offer competitive employee benefits that meet the diverse needs of employees, such as health insurance, retirement plans, and wellness programs.
7. Ensure legal compliance
- Adherence to laws: Stay informed about labor laws, minimum wage regulations, overtime rules, and other legal requirements to ensure compliance.
- Regular updates: Regularly update compensation practices to reflect changes in legislation.
9. Invest in technology and tools
- Compensation management software: Utilize compensation management software to streamline compensation processes, analyze the market, track performance, and manage payroll efficiently.
- Software integration: The functionality of payroll software may not include a full compensation suite for raises, bonuses, and commissions, so you ideally pick compensation software that integrates with the payroll tools you already use.
10. Training and development
- Continuous learning: Ensure HR staff receive ongoing training on compensation management, legal compliance, and industry best practices.
- Train managers: Train managers to be able to have effective compensation conversations.
11. Robust payroll administration
- Integrate with payroll: Ensure robust payroll administration that effectively implements compensation plans by processing and distributing employee compensation according to the defined compensation structures.
Challenges Of Compensation Management
Market competitiveness
Staying competitive in the market while managing budget constraints can be challenging. Companies need to balance offering attractive compensation packages with maintaining financial stability.
The good news is that there are types of compensation such as bonuses, profit sharing, and equity that help tie compensation to financial performance and lower risk.
Performance-based pay
In line with the above, designing and implementing performance-based compensation systems that accurately reflect employee contributions without causing unfairness or resentment can be tough.
Performance based pay ties elements of compensation to results. In many ways this is a holy grail of compensation but it’s riddled with complexities and challenges.
Trying to keep this simple to understand and manage and fair and consistent in the long term is difficult. Let’s start with what you want to achieve.
Let’s split “performance” into 3 potential categories so we have some practical examples.
Effort
Overtime and bonus are a great way to reward effort and you have a degree of flexibility around its implementation in terms of amounts and timeframes.
We can define effort by those people “going the extra mile” and typically would be related to individual contributor type roles where the amount of time they spend on the job relates closely to likely output.
- Pros—tangible and easy to understand.
- Cons—quite blunt and can be rewarding clock watching and not be directly linked to increased business performance.
Results
Bonus, commissions, stock options, promotions and pay increases are a great way to reward results.
We define results as contributing towards the outcome and it combines skill, influence and effort.
They can be linked directly to a particular outcome that can either be granular to a role (win 3 new tier one clients in Q1) or more macro to a business (achieve ISO 27001 by end of May) or have the amount of commission/bonus tied to an outcome (2% of all income from sales over £250K in Q1), it also suits bonus elements linked to overall company performance like EBIDAH or value.
- Pros—you’re only rewarding in line with successful business outcomes.
- Cons—the input of individuals may not be aligned with the reward, so it can be inefficient or tend towards rewarding more senior people.
Performance review
Bonus, promotion, pay increases, and stock options are natural ways to reward good performance as measured in a review.
We define performance review as the rating given in regular reviews by the business e.g. exceeds performance = 100% of bonus entitlement.
This is tangible and can be an excellent way to incentivize and maintain high levels of performance.
- Pros—highly linked to performance.
- Cons—can be one person’s (manager) opinion which can lead to unfairness.
Compliance with regulations
Many elements of compensation are impacted by specific national or state legislation so it's critical that you establish within your team clear responsibilities for who covers this.
Depending on how geographically diverse your business will drive how complex this is.
My recommendation is that, for each pay group, you have a person responsible for compliance e.g. your HR manager, finance manager or payroll administrator
Who it is totally depends on your business, but as I’ll cover you need to think about both the compliance regarding what you pay people and the taxation and regulatory compliance, so in most businesses that will involve a combination of Finance and HR teams.
What are they looking out for?
Compliance with legislation relating to what you pay people can include:
- Minimum wages
- Equal pay regulations (same pay for same work)
- Maternity and paternity pay
- Sick pay
- Countries mandating additional pay for holidays and sometimes even a 13th month’s pay for Christmas (yes really and even a 14th month in some places)
- Mandatory cost of living increases.
These changes tend to be fairly well communicated countries and keeping up to date with national legislative bodies should ensure compliance with any changes.
Compliance with taxation is equally fraught and probably more complicated as changes are more frequent.
The good thing here is most companies will work with a reputable payroll software package or payroll company which should help keep up to date with the legislation changes
Communication and transparency
Having a clear employer value proposition (EVP) is critical here and your compensation strategy is a key part of it.
For me, lots of companies tend to overcomplicate this and I recommend keeping it simple and focused on two key elements for an employee: what they get (pay and perks) and what’s expected of them in return.
Don’t forget to factor in everything that employees get including training, opportunities, personal development, job security, job satisfaction, personal worth, sense of belonging, mission, values, etc in this.
It isn't just about the compensation elements, so be clear on communicating that in the best way possible.
The other key thing to think about here is what type of people are you recruiting.
If you're aiming at recruiting people at early stages in their careers, then development might be critical.
If you’re recruiting people with high levels of experience then compensation/flexibility could be more important.
Globalization
Being global makes compensation more complicated, but there are some key things to think about in addition to the regulatory and compliance issues mentioned above.
Cost of living and inflation
Different countries have different economic conditions at different times, so you must factor that into your compensation strategy.
If you are highly globalised otherwise you will not remain consistently competitive in all of your markets and this needs to be factored into your compensation reviews.
One size doesn’t fit all
Due to regulatory, taxation or just local common practice, compensation needs to look different in different countries or states.
Countries can tax bonuses, pensions, and share options very differently, so being able to be flexible in this to maximise the impact to the individual is key to being able to offer efficient and impactful compensation packages.
Compensation Management Software
I mentioned technology briefly above, but it’s worth its own mini-section.
Compensation management software is a specialized tool designed to help organizations plan, administer, and manage employee compensation.
They act as a single source of truth of compensation data, helping you create and monitor your compensation strategy and benchmark against market data.
Key features include:
- Salary planning: Helps in setting and managing salary budgets, planning salary increases, and making adjustments based on performance and market data.
- Bonus and incentive management: Automates the calculation and distribution of bonuses and incentives based on predefined criteria, such as individual performance, team performance, or company profitability.
- Equity compensation: Manages stock options, grants, and other equity-based compensation, ensuring compliance with regulations and company policies.
- Market data integration: Integrates with market data to help ensure an organization’s pay rates are competitive and aligned with industry standards.
- Performance management integration: Links compensation with performance reviews and appraisals, allowing for performance-based pay adjustments and rewards.
- Reporting and analytics: Reporting and analytics capabilities to track compensation trends, identify disparities, and make data-driven decisions.
- Compliance and auditing: Ensures compliance with local, state, and federal compensation laws and regulations and supports auditing processes by maintaining detailed records of all compensation-related activities.
- Employee self-service: Often includes self-service portals where employees can view their compensation details, understand their total rewards package, and access relevant documents.
- Budget management: Assists in creating and managing compensation budgets, tracking expenditures, and forecasting future compensation needs.
- Customizable workflows: Allows customization of workflows to fit the specific needs and policies of the organization, ensuring flexibility and scalability.
How To Create An Effective Compensation Management Strategy
A lot of effort goes into creating a compensation strategy and the work is never done. The task itself can be loosely split into these 4 phases:
Phase 1: Planning and strategy development
The basis of compensation management in an organization is the compensation philosophy.
This is a written document that codifies how an organization will approach compensation management. You’ll want to determine:
- Your values when it comes to compensation
- Who’s responsible for what
- Salaries vs the market average
- How often the compensation package will be reviewed.
Phase 2: Designing compensation structures
Once you’ve established your compensation philosophy you can build a consistent pay structure.
This involves:
- Conducting a job-leveling exercise to determine roles based on their relative value in your organization.
- Creating detailed job descriptions to serve as a foundation for comparing jobs internally and externally.
- Market research and salary benchmarking to understand how competitive your compensation is vs peers.
- Establishing pay grades and ranges using the data from job analysis and market research.
Phase 3: Implementation and administration
Once you’ve developed your new compensation plan it’s time to roll it out across your organization.
Our advice is to be open and transparent about any changes you make and why you’ve decided on your employee compensation packages.
This is especially important if you’re implementing performance-based compensation practices.
Phase 4: Monitoring and evaluation
Markets change and so does business strategy.
Regularly review your compensation strategy for effectiveness and adjust based on market factors and the relative importance of roles in your organization.
You can also gather feedback from employees using methods such as employee surveys and stay interviews.
Questions to ask when determining the strategy
Here are some key questions to ask when making compensation decisions.
- What are our organizational goals and how can compensation support these goals?
- What is our compensation philosophy and how does it align with our company culture and values?
- What mix of base pay, bonuses, benefits, and other incentives will be most effective for our workforce?
- How will we manage and adjust the compensation plan over time in response to market changes and organizational growth?
- What legal and regulatory requirements must we comply with in our compensation practices?
- How transparent will we be about our compensation structures and decisions?
Key Takeaways
- Compensation management is rooted in the organization’s strategic goals and values as well as size and industry.
- It’s wise to regularly reevaluate your compensation strategy, normally once per year or as needed.
- Compensation is more than just salary and other monetary rewards. Non-monetary rewards such as perks and benefits can be equally important.
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