Skip to main content
Tools
10 Best Recruitment Marketing Software for Hiring Staff in 2022

Best Recruitment Marketing Software List

Here’s the list of the best recruiting software that I’ll cover in this article:

  1. Manatal

    Best for easy-to-use recruitment software

  2. Freshteam

    Best for intelligent job marketing

  3. Teamtailor

    Best recruitment software for employer branding

  4. Jobvite

    Best for AI-powered candidate matching

  5. Cliquify

    Best for showcasing your employer culture

  6. Firefish Software

    Best marketing software for recruitment agencies

  7. TalentReef

    Best for recruiting hourly-based employees

  8. Symphony Talent’s SmashFlyX

    Best for programmatic job advertising

  9. PageUp

    Best for connecting candidates with existing employees

  10. iCIMS Talent Cloud

    Best for personalized candidate experiences

In an ever-more competitive recruiting environment, companies must work hard to attract quality candidates. They need to spread the word about their latest job listings and gain the attention of as many qualified applicants as possible. 

That’s where recruitment marketing software comes in. These platforms make it easier to promote job listings and generate applications for open positions. 

In this article, I’m reviewing the top recruitment marketing software tools on the market today. I’ll show you what’s great about each and summarize the key features. That way, you’ll find it easy to choose the platform that’s right for you. 

Comparison Criteria

Wondering what I look for when selecting the best recruitment marketing software for this list? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): I look for software that recruitment and HR staff will find intuitive and easy to navigate.
  1. Usability: I’m seeking recruitment marketing platforms that surface key features to help people get things done quickly and efficiently.
  1. Integrations: I expect to see native integrations with the tools recruitment and HR teams use daily.
  1. Value for $: I look for tools that are affordable on a per-user basis for both large and small organizations.

Recruitment Marketing Software: Key Features

When evaluating recruitment marketing software, I’m looking for tools offering features such as:

  1. Job marketing: features for promoting job listings, such as integration with Google for Jobs and Indeed.com
  1. Candidate relationship management (CRM): multi-step workflows that automate communications with applicants
  1. Candidate management system: dynamically personalizing jobs and site content according to information known about an applicant
  1. Job alerts: notifying people by email or text when suitable job opportunities arise
  1. Social media sharing: the ability to share job information over major social platforms
  1. Talent network: a community that allows a potential candidate to engage with your company and employees
  1. Rich job descriptions: the option to enhance job listings with additional information that gives more context
  1. Recruiting chatbots: software that engages relevant candidates and walks them through the application process
  1. Text recruiting: the ability to reach people by text to get immediate attention
  1. Recruitment event management: features that help organize specialist recruitment events

People Managing People is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.

Overviews Of The 10 Best Recruitment Marketing Software

Here’s a brief description of each recruitment marketing software to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Manatal

Best for easy-to-use recruitment software

Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.

Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.

This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.

Manatal costs from $35/user/month. A 14-day free trial and a free demo are also available.

14-day free trial

From $15/user/month

2

Freshteam

Best for intelligent job marketing

With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.

The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.

Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.

This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.

Freshteam costs from $1.20/user/month. A 21-day free trial is also available.

21-day free trial

From $1.20/user/month

3

Teamtailor

Best recruitment software for employer branding

Teamtailor is a recruitment marketing suite that offers a full range of recruiting and talent management options. You can build an appealing career site to attract applicants and reinforce your employer branding. Plus, you can invite visitors to subscribe for job alerts.

Using the intuitive automation features, you can manage candidates, schedule interviews, and keep track of activities. The analytics dashboard gives you the information you need to make data-driven decisions. You can identify bottlenecks in your recruitment processes and eliminate them.

Why use Teamtailor? You get a fully featured ATS that is extremely powerful while remaining simple and affordable. You'll be able to gain complete oversight of your recruitment and stay in control of each of your processes. You can also manage multiple hiring processes across the organization and collaborate as a team.

This tool integrates with major recruitment software such as Workday, BambooHR, and JobMatch.

Teamtailor offers customized pricing on request. A 14-day free trial and a free demo are also available.

14-day free trial + free demo

Pricing upon request

4

Jobvite

Best for AI-powered candidate matching

Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.

Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.

Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.

The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.

This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.

Jobvite offers customized pricing on request. A free demo is also available.

Free demo available

Pricing on request

5

Cliquify

Best for showcasing your employer culture

Cliquify is an employer branding platform that empowers recruiters and hiring managers to share their company culture and create an impact across various social media platforms. Their tools help potential candidates connect with your values and take an interest in open job positions.

Using branded templates and a drag-and-drop builder, you can create hundreds of custom graphics, then publish straight to your favorite social channels with content designed to attract attention.

Their analytics and reporting tools allow you to measure the social performance of every post, making it easy to identify the most effective posts and the top influencers.

This tool integrates with social platforms such as Meta, Twitter, and LinkedIn.

Cliquify offers customized pricing on request. A free demo is also available.

Free demo available

Pricing upon request

6

Firefish Software

Best marketing software for recruitment agencies

Firefish is a recruitment marketing platform designed to help recruitment agencies grow and manage their business. The software offers features that support businesses as they grow from startup to established player.

Administrators can post job ads across social media platforms and job boards, then manage applications from a centralized dashboard.

They can send automatic job alerts to candidates and engage with applicants through email or two-way messages. Other features allow them to view to-do lists, manage KPIs, and hit recruiting targets.

The built-in analytics system analyzes job ad hits, clicks and applications to help you understand how candidates engage with your job pages so you can improve conversions based on your results.

This tool integrates with business software such as Twilio, Evertime, Gmail, and LinkedIn.

Firefish costs from $73/user/month. There is no free trial, but a free demo is available.

Free demo available

From $73/user/month

7

TalentReef

Best for recruiting hourly-based employees

TalentReef is a recruitment management platform purpose-built for hiring hourly employees in volume. By automating processes and optimizing workflows, it removes friction to make the application process fast and easy.

Features include branded career pages, job board integrations and candidate communications. People can apply using multiple methods, including chat, text, or QR codes.

TalentReef helps hiring managers by ensuring compliance and decreasing time to hire. They get an intuitive dashboard, applicant tracking, and text communications.

This tool integrates with various job boards, social media platforms, payroll systems, and background check services.

TalentReef offers customized pricing on request. There is no free trial, but a free demo is available.

Free demo available

Pricing upon request

8

Symphony Talent’s SmashFlyX

Best for programmatic job advertising

Symphony Talent’s SmashFlyX is a recruitment marketing solution that assists in automating the hiring process. Features include career sites, programmatic advertising tools, and customer relationship management.

Their built-in AI-powered recommendation engine lets a recruiter prioritize internal and external candidate profiles according to job skills. They can use a drag-and-drop template builder to create campaigns, segmentation lists, drip marketing workflows, and internal talent pipelines.

Admins can build career sites that allow recruiters to engage with job candidates using real-time chat, personalized landing pages, and expanded job descriptions. The software optimizes your programmatic advertising by automatically scanning your open jobs. Based on the data gathered, it then suggests keywords, bids, and budgets for your ads. These factors are adjusted daily, targeting by channel, occupation, and geolocation.

This recruiting tool integrates with major platforms such as Workday and NetSuite.

Symphony Talent offers customized pricing on request.

Pricing upon request

9

PageUp

Best for connecting candidates with existing employees

PageUp is a recruitment platform that assists you in attracting, nurturing, and converting high-quality candidates. By automating the candidate experience, you can build high-quality candidate pipelines.

The AI-powered Q&A discussion platform connects potential candidates with actual company employees to facilitate open discussions. On-brand, employee-generated content can be shared with a single click.

The software helps you build accessible, responsive career websites that reflect your employer brand. Using the analytics module, you can completely understand the candidate journey and discover which pages, channels, and content get the best results.

This tool integrates with popular software such as Fit2work, XREF, VidCruiter, and Flare.

PageUp offers customized pricing on request. There is no free trial, but a free demo is available.

Free demo available

Pricing on request

10

iCIMS Talent Cloud

Best for personalized candidate experiences

iCIMS TalentCloud offers a unified recruitment platform that supports the whole recruitment process. You can attract candidates using their career site options, then engage them in your funnel through the candidate relationship management module.

The software provides multiple options for communicating with applicants. You can use a chatbot, text, or social media as the context of the conversation dictates.

Designed to be mobile-friendly, their applicant tracking system offers a professional experience from receiving an offer to pre-boarding. The software is intended to be an extension of your existing HR systems, adding value to the recruitment process.

This tool integrates with platforms such as Indeed, Verified First, and Appcast.

iCIMs TalentCloud offers customized pricing on request. A free demo is also available.

Free demo available

Pricing on request

Need expert help selecting the right Recruiting & Applications Software?

People Managing People has joined forces with the software comparison platform Crozdesk.com to assist you in finding the best tool for your needs. Crozdesk’s Recruiting & Applications Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

The 10 Best Recruitment Marketing Software Summary

Tool Free Option Price
1
Manatal

Best for easy-to-use recruitment software

14-day free trial

From $15/user/month Visit Website
2
Freshteam

Best for intelligent job marketing

21-day free trial

From $1.20/user/month Visit Website
3
Teamtailor

Best recruitment software for employer branding

14-day free trial + free demo

Pricing upon request Visit Website
4
Jobvite

Best for AI-powered candidate matching

Free demo available

Pricing on request Visit Website
5
Cliquify

Best for showcasing your employer culture

Free demo available

Pricing upon request Visit Website
6
Firefish Software

Best marketing software for recruitment agencies

Free demo available

From $73/user/month Visit Website
7
TalentReef

Best for recruiting hourly-based employees

Free demo available

Pricing upon request Visit Website
8
Symphony Talent’s SmashFlyX

Best for programmatic job advertising

Not available

Pricing upon request Visit Website
9
PageUp

Best for connecting candidates with existing employees

Free demo available

Pricing on request Visit Website
10
iCIMS Talent Cloud

Best for personalized candidate experiences

Free demo available

Pricing on request Visit Website

Other Options

Here are a few more options that didn’t make the top list:

  1. Pinpoint

    Best for in-house recruiters

  2. Zoho Recruit

    Best for hosting an ATS and CRM within a single recruitment platform

  3. TalentLyft

    Best for managing career events

  4. Avature ATS

    Best for recruiting events management

  5. Phenom People

    Best for building robust talent pipelines

  6. Softgarden

    Best for incorporating an employee referral program

  7. SnapHop

    Best for reaching candidates on any device

  8. Radancy

    Best for a unified recruitment marketing platform

  9. Recroup

    Best for advanced recruitment analytics

  10. ZippyApp

    Best for mobile-based recruitment

What Does Recruitment Marketing Software Do? 

Recruitment marketing software helps recruiters and HR professionals promote job listings and attract quality candidates. It provides a range of features designed to maximize reach and bring the right people into an application funnel.

Using recruiting marketing platforms, organizations can find precisely the right people for all open positions. The software typically includes features for managing applicants and guiding them into an applicant tracking system (ATS).

What Do You Think About This List?

So there you have my top picks for the best recruiting software available today. Do you agree with my selections—or not? Let us know what you think in the comments below.

If you found this article helpful, you may also want to check out our posts on candidate sourcing and employer branding. Be sure to subscribe to our newsletter too, so we can keep you updated with the latest news.

Organizing people is always a challenge, but we’ve got your back. We’ll always bring you the updates and info you need to manage your processes more effectively. 

By Kim Behnke

Kim Behnke is an HR Tool Expert & Writer for People Managing People. She draws on her 9 years of human resources experience and her keen eye for systematic processes to support her analyses of the top HR tools on the market. She is passionate about maximizing efficiencies and streamlining workflows to ensure internal systems run smoothly. Kim's HR experience includes recruitment, onboarding, performance management, training and development, policy development and enforcement, and HR analytics. She also has degrees in psychology, writing, publishing, and technical communication. When away from her desk, she can usually be found outside tending to her ever-expanding garden.

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]