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With so many different recruitment marketing software available, figuring out which is right for you is tough. You want a tool to help you showcase your employer brand and company culture, plus tools to attract and engage with high-quality candidates, but you need to figure out which software is best. In this post, I'll help you make this choice easy by sharing my insights on the top recruitment marketing software based on my personal experience as a recruiting specialist and brand ambassador.

What Is Recruitment Marketing Software?

Recruitment marketing software is a tool that helps HR professionals and recruiters promote their company culture and create targeted advertising campaigns to reach quality candidates on numerous digital platforms, including social media channels. You can use it to amplify the reach of your job postings and draw top talent into your application funnel through nurture campaigns and other candidate relationship management (CRM) features.

Recruitment marketing software can help you access higher-quality candidates through targeted campaigns that reach a broader talent pool, including active and passive candidates. They'll also improve your hiring process by eliminating repetitive tasks, supporting mobile-friendly job applications, and creating an improved candidate experience through automated communications that reinforce a positive employer brand, driving interest in your organization.

Overviews Of The 10 Best Recruitment Marketing Software

Here’s a brief description of each recruitment marketing software that highlights their noteworthy features. I’ve also included screenshots to give a snapshot of their user interface too.

Best recruiting software for location & hourly-based employees

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4/5

TalentReef is a recruitment management platform purpose-built for hiring hourly employees in volume. By automating processes and optimizing workflows, it removes friction to make the application process fast and easy.

Features include branded career pages, job board integrations and candidate communications. People can apply using multiple methods, including chat, text, or QR codes.

TalentReef helps hiring managers by ensuring compliance and decreasing time to hire. They get an intuitive dashboard, applicant tracking, and text communications.

This tool integrates with various job boards, social media platforms, payroll systems, and background check services.

TalentReef offers customized pricing on request. There is no free trial, but a free demo is available.

Best recruitment software for employer branding

  • 14-day free trial + free demo
  • Pricing upon request
Visit Website
Rating: 4.4/5

Teamtailor is a recruitment marketing suite that offers a full range of recruiting and talent management options. You can build an appealing career site to attract applicants and reinforce your employer branding. Plus, you can invite visitors to subscribe for job alerts.

Using the intuitive automation features, you can manage candidates, schedule interviews, and keep track of activities. The analytics dashboard gives you the information you need to make data-driven decisions. You can identify bottlenecks in your recruitment processes and eliminate them.

Why use Teamtailor? You get a fully featured ATS that is extremely powerful while remaining simple and affordable. You'll be able to gain complete oversight of your recruitment and stay in control of each of your processes. You can also manage multiple hiring processes across the organization and collaborate as a team.

This tool integrates with major recruitment software such as Workday, BambooHR, and JobMatch.

Teamtailor offers customized pricing on request. A 14-day free trial and a free demo are also available.

Best for in-house recruiters

  • Free demo available
  • From $600/month (paid annually)
Visit Website
Rating: 4.6/5

Pinpoint is a flexible applicant tracking and recruitment system designed specifically for in-house HR managers. To attract the right candidates, you can post on your custom company job board or distribute them to 1,400 online job sites. You can also build employee referral systems and create custom application forms.

Pinpoint also helps with talent pools, job requisition management, and automated interview scheduling. You can also screen anonymously and make job offers to candidates. Using a personalized onboarding experience, you can set new hires up for success quickly.

This tool integrates with popular business software such as Vervoe, Asana, HelloSign, and intelliHR.

Pinpoint costs from $600/month, when paid annually. A free demo is also available.

Best for easy-to-use recruitment software

  • 14-day free trial
  • From $15/user/month
Visit Website
Rating: 4.9/5

Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.

Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.

This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.

Manatal costs from $15/user/month. A 14-day free trial and a free demo are also available.

Best for streamlined candidate communications

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

Trakstar is an online recruitment marketing platform that helps businesses find the perfect candidate for any open position. It provides an easy way to keep track of all applicants, share job postings, review resumes, and sort through potential candidates. The software's capabilities extend beyond the recruitment process through onboarding and talent management.

The candidate assessment tools help employers gauge candidates' skillset quickly to determine whether they fit the position well. It provides detailed insights into each applicant’s performance and qualifications using AI-powered algorithms that compile data from multiple sources such as interviews, resumes, assessments, tests, and references. Users can also access detailed analytics that help them identify trends in hiring patterns over time and make data-driven decisions about future hires.

The tool's engagement portal helps employers better manage communications with their prospects through automated emails and text messages. The onboarding process ensures new employees receive the necessary training materials to start their positions as efficiently as possible. Its management support services facilitates processes like employee evaluations and performance reviews so users can easily keep track of everyone on their team’s progress throughout the year.

Trakstar integrates with job boards like Indeed, as well as common workplace communication tools like Slack, Google Workspace, Zoom, and Office365 to streamline communications with candidates. It also has a PandaDoc and BambooHR integration for easy contract and employee records management.

Pricing is available upon request, with quotes available through a form on their website.

Best for managing candidate relationships

  • 14-day free trial
  • From $50/user/month
Visit Website
Rating: 4.8/5

Recruit CRM is a candidate relationship management platform that allows you to manage your candidate communications and engagement initiatives as well as your hiring workflows. The system stores all of your applicant and candidate data in one place, making it easy to find contact information and follow up with past candidates for future opportunities.

The software has automation tools, and you can set up triggers for automated emails or internal tasks to streamline your recruitment processes. The Chrome extension also allows you to source candidates on LinkedIn and other platforms, and populate your database with new profiles. This makes it easier to manage outreach and communications from a single place.

You can track candidates through the hiring journey with the platform's Kanban-style board. As candidates move through the pipeline, they'll appear in the corresponding column. Candidate profiles can store notes and you can add tags to keep your hiring team up to date and aligned. Job postings across multiple boards can also be managed with the software. You can bulk-edit them to reflect the same updates across multiple listings.

The software integrates with various job boards as well as many other platforms via Zapier.

Paid plans start at $50 per user per month, and a 14-day trial is available.

Best for intelligent job marketing

  • 21-day free trial
  • From $1.20/user/month + $71/month base fee
Visit Website
Rating: 4.6/5

With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.

The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.

Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.

This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.

Freshteam costs from $1.20/user/month. A 21-day free trial is also available.

Best for DEIB recruiting in the tech industry

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

PowerToFly is a DEIB business suite that helps you source, recruit and manage the best talent while ensuring you develop and maintain a diverse and inclusive workplace. The platform offers a unique combination of talent management tools and on-demand DEIB training resources.

I picked PowerToFly because of how they've set up the platform. The DEIB Business Suite includes two products: Power Pro and Power Up. Power Pro is a candidate-facing product that lets you communicate with applicants and source talent. This will allow you to build a landing page where people can see your open positions, track recruitment processes in dashboards, and search through a pool of talent.

One feature I like is the job posting wizard which lets you quickly create inclusive job postings using templates. All you need to do is select the template that best matches the position you are looking for and fill out a couple of job-specific information.

Power Up is the internal-facing product that carries all DEIB training materials for your company, offering a bunch of on-demand courses. Additionally, there is a news section that will keep everyone in the know of broader DEIB topics and invite them to the conversation.

Definitely, a tool to consider if you are looking to build a more inclusive and equitable company and culture.

Best for AI-powered candidate matching

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4/5

Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.

Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.

Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.

The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.

This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.

Jobvite offers customized pricing on request. A free demo is also available.

Best marketing software for recruitment agencies

  • Free demo available
  • From $73/user/month

Firefish is a recruitment marketing platform designed to help recruitment agencies grow and manage their business. The software offers features that support businesses as they grow from startup to established player.

Administrators can post job ads across social media platforms and job boards, then manage applications from a centralized dashboard.

They can send automatic job alerts to candidates and engage with applicants through email or two-way messages. Other features allow them to view to-do lists, manage KPIs, and hit recruiting targets.

The built-in analytics system analyzes job ad hits, clicks and applications to help you understand how candidates engage with your job pages so you can improve conversions based on your results.

This tool integrates with business software such as Twilio, Evertime, Gmail, and LinkedIn.

Firefish costs from $73/user/month. There is no free trial, but a free demo is available.

The 10 Best Recruitment Marketing Software Comparison Chart

Here’s a comparison chart that summarizes basic details about each of my top recruitment marketing software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.

Tools Price
TalentReef Pricing upon request
Teamtailor Pricing upon request
Pinpoint From $600/month (paid annually)
Manatal From $15/user/month
Trakstar Pricing upon request
Recruit CRM From $50/user/month
Freshteam From $1.20/user/month + $71/month base fee
PowerToFly Pricing upon request
Jobvite Pricing upon request
Firefish Software From $73/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are a few more worthwhile options that didn’t make the best recruitment marketing software list:

  1. iCIMS Talent Cloud

    Best for personalized candidate experiences

  2. Symphony Talent’s SmashFlyX

    Best for programmatic job advertising

  3. PageUp

    Best for connecting candidates with existing employees

  4. Cliquify

    Best for showcasing your employer culture

  5. Zoho Recruit

    Best for hosting an ATS and CRM within a single recruitment platform

  6. TalentLyft

    Best for managing career events

  7. Avature ATS

    Best for recruiting events management

  8. Phenom People

    Best for building robust talent pipelines

  9. Softgarden

    Best for incorporating an employee referral program

  10. Recroup

    Best for advanced recruitment analytics

How I Selected The Best Recruitment Marketing Software

Wondering what I look for when selecting the best recruitment marketing software for this list? I'm happy to provide some insight.

I started my selection process by creating a long list of recruitment marketing tools with positive user ratings. I then dug into the details even further to ensure each system included the functionality recruiting teams would need to publicize their job openings far and wide.

Lastly, I compared each remaining recruitment marketing tool against the rest in my list using the selection criteria below. By using the criteria below as a lens, I was able to uncover the clear winners in the pack.

Selection Criteria

Here’s a summary of the selection and evaluation criteria I used to pick the best recruitment marketing software for this list:

  1. User Interface (UI): I selected software that talent acquisition and human resources staff will find intuitive and easy to navigate.
  2. Usability: I sought out recruitment marketing platforms that are user-friendly, with key features easily accessible to help people get things done quickly and efficiently.
  3. Software Integrations: To help hiring teams work more efficiently, I selected software solutions that offer native integrations with other tools recruitment and HR teams use daily.
  4. Value for Price: I chose tools that are affordable on a per-user basis for hiring teams, no matter their company size.

For innovative People Ops professionals, business leaders, and managers, understanding trends in recruitment marketing software isn't just about wanting to work with the latest and greatest toys, but is crucial to addressing their biggest pain points such as attracting the right talent, managing application volumes, ensuring skill fit, reducing bias, and enhancing collaboration. Here are five current recruitment marketing trends to be aware of in 2024:

AI-Enhanced Candidate Screening

Artificial Intelligence (AI) is transforming recruitment by tackling the challenge of large application volumes. AI-driven tools efficiently screen applications, quickly identifying the most suitable candidates, which significantly streamlines the recruitment process. Other benefits include:

  • Automated Analysis: AI swiftly evaluates applications, focusing on relevance and qualifications.
  • Improved Accuracy: AI reduces human error in initial screening, ensuring a more consistent selection process.
  • Efficiency Boost: AI saves considerable time for recruiters, allowing them to focus on engaging with top talent.

Try adopting AI-based screening software to enhance the efficiency and accuracy of your recruitment process, especially when dealing with high volumes of applications.

Predictive Analytics in Talent Acquisition

Predictive analytics is becoming increasingly popular in recruitment marketing software. These tools use historical data and current trends to forecast future outcomes, providing actionable insights that aid in making more informed hiring decisions. Specifically, by leveraging data, these tools can predict which candidates are likely to succeed in a role, helping HR Business Partners and Talent Acquisition Specialists to compare the skills of applicants more accurately.

Diversity and Inclusion Focused Recruitment Tools

Unconscious bias in the hiring process is a significant challenge for creating a diverse workforce. Recruitment software with built-in diversity and inclusion features helps to mitigate this issue by ensuring a fairer, more equitable hiring process.

  • Anonymized Applications: Identifiers such as names and photos are removed to prevent initial biases.
  • Diversity Metrics: These tools offer analytics to help track and achieve diversity goals.
  • Bias-Free Screening: Ensures a more objective evaluation of candidates based on skills and experience.

Implementing diversity-focused recruitment tools can significantly enhance fairness in your hiring process and help you actively work towards a more diverse and inclusive workplace.

Enhanced Collaborative Recruitment Platforms

Effective collaboration between recruiters and hiring managers is crucial for a successful hiring process. Modern recruitment software now facilitates this by providing platforms that enhance teamwork and communication, directly addressing the need for improved collaboration in recruitment. It does this using several features, such as:

  • Shared Platforms: Enables all stakeholders to access candidate information and provide feedback in one place.
  • Real-time Communication: Facilitates seamless interaction among team members, enhancing decision-making.
  • Centralized Information: Keeps all candidate data and communications in one accessible location.

Leveraging collaborative recruitment platforms to foster better teamwork and communication among your recruiting team can lead to more informed and cohesive hiring decisions and stronger teams overall.

Integrated Candidate Engagement Tools

Engaging with candidates throughout the recruitment process is crucial. Emerging recruitment software now offers integrated tools for candidate engagement, such as automated messaging, personalized email campaigns, and social media integration. These tools help maintain a positive candidate experience, which is vital for attracting and retaining the right people. For forward-thinking professionals, these tools simplify the process of keeping candidates engaged and informed and enhance the employer brand.

These emerging trends in recruitment marketing software offer powerful solutions to the primary challenges faced by People Ops professionals. By embracing these innovations, you can enhance your business' recruitment processes, attract top talent, and stay competitive in today's dynamic job market.

People Also Ask

Still wondering about recruitment marketing software and how it can help you find the best talent? These answers to frequently asked questions are a great place to start:

What is recruitment marketing?

Recruitment marketing is a blend of activities designed to increase the brand awareness of your organization, with the end goal of attracting new potential employees. Since 73% of job seekers are considered passive (not actively looking for work), recruitment marketing helps teams develop marketing strategies to generate interest in their company (their brand) in the places people frequent online. Popular strategies include engaging with potential candidates in online communities like LinkedIn, Slack, Reddit, Instagram, Twitter, Facebook, and TikTok. In fact, 84% of companies use some form of social media recruiting (a.k.a. social recruiting), which says a lot.

While recruitment marketing tasks are typically completed by HR professionals, there’s also a heavy crossover into the marketing realm too. In fact, 46% of recruiters feel their job falls more into the marketing arena than in traditional candidate sourcing.

For more on this, check out our article Recruitment Marketing: What It Is and 10 Effective Tactics.

What does recruitment marketing software do?

Recruitment marketing software helps recruiters and HR professionals promote job listings and attract quality candidates. It provides a range of features designed to maximize reach and bring the best talent into an application funnel.

Using recruiting marketing platforms, organizations can find precisely the right people for all open positions. The software typically includes features for managing applicants and guiding them into an applicant tracking system (ATS).

What key features are included in recruitment marketing software?

Here’s a short summary of the main features you can expect to find within the best recruitment marketing software:

  • Job marketing: features for promoting job listings, such as integration with Google for Jobs and Indeed.com
  • Candidate relationship management (CRM): multi-step workflows that automate communications with applicants
  • Candidate management system: dynamically personalizing jobs and site content according to information known about an applicant
  • Job alerts: notifying people by email or text when suitable job opportunities arise
  • Social media sharing: the ability to share job information over major social platforms (a.k.a. social recruiting)
  • Talent network: a community that allows a potential candidate to engage with your company and employees
  • Rich job descriptions: the option to enhance job listings with additional information that gives more context
  • Recruiting chatbots: software that engages relevant candidates and walks them through the application process
  • Text recruiting: the ability to reach people by text to get immediate attention
  • Recruitment event management: features that help organize specialist recruitment events
  • Marketing automations: tools to automate portions of your recruitment process, such as interview scheduling or tracking employee referrals

What are the best strategies for recruitment marketing?

There are many different marketing strategies you can use to promote your job openings and find the right candidates. This list summarizes the most common strategies you can use, written by our recruiting expert Mariya Hristova:

  1. Post robust job adverts in strategic job channels, tailored to each role
  2. Targeted outreach messages through platforms like LinkedIn
  3. Creating detailed company profiles on hiring platforms to generate interest in your company
  4. Social media outreach and social recruiting (think TikTok, Twitter, Facebook, Instagram, etc.)
  5. Invest in company ambassadors to help you increase your brand awareness (similar to social media influencers)
  6. Maintain a good quality profile on company review sites like Glassdoor, Indeed or Kununu
  7. Create a compelling careers page within your website
  8. Create an information wiki or other posted resource to help candidates get to know more about your company before they apply
  9. Host or participate in recruitment events (a good strategy for hiring recent graduates, or for start-ups or tech-specific roles)
  10. Conduct community outreach within your industry niche to engage potential candidates in forums or web communities (i.e., Slack, Discord, Reddit, etc.)

If you want to dive deeper, pop over to her article Recruitment Marketing: What It Is and 10 Effective Tactics for more details.

Other Resources to Help You Find Top Talent

If you found this article helpful, you may also want to check out these other resources by our recruiting experts:

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By Kim Behnke

Kim Behnke is an HR Tool Expert & Writer for People Managing People. She draws on her 9 years of human resources experience and her keen eye for systematic processes to support her analyses of the top HR tools on the market. She is passionate about maximizing efficiencies and streamlining workflows to ensure internal systems run smoothly. Kim's HR experience includes recruitment, onboarding, performance management, training and development, policy development and enforcement, and HR analytics. She also has degrees in psychology, writing, publishing, and technical communication, and recently completed a Certified Digital HR Specialist program through the Academy to Innovate HR. When away from her desk, she can usually be found outside tending to her ever-expanding garden.