20 Best Recruitment Marketing Software for Hiring in 2025
10 Best Recruitment Marketing Software List
Here's my pick of the 10 best software from the 20 tools reviewed.
Get free help from our HR software advisors to find your match.
Having difficulty attracting applications to your roles? Perhaps there are improvements you can make to your recruitment marketing efforts.
Recruitment marketing software will help you showcase your employer brand and open roles, increasing the number of quality of applicants and saving sourcing costs.
In this post, I'll help you choose the right recruitment marketing software for you by sharing my insights on the top recruitment marketing software based on my personal experience as a recruiting specialist and brand ambassador.
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Best Recruitment Marketing Software: Pricing Comparison Chart
This comparison chart summarizes pricing details for my top recruitment marketing software selections to help you find the best software for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for wide-reaching job ads | 15-day free trial + free demo | From $169/month, with up to 20 seats | Website | |
| 2 | Best for streamlined candidate communications | Free demo available | Pricing upon request | Website | |
| 3 | Best for easy-to-use recruitment software | 14-day free trial | From $15/user/month | Website | |
| 4 | Best for DEIB recruiting in the tech industry | Free demo available | Pricing upon request | Website | |
| 5 | Best for intelligent job marketing | 21-day free trial | From $1.20/user/month + $71/month base fee | Website | |
| 6 | Best recruiting software for location & hourly-based employees | Free demo available | Pricing upon request | Website | |
| 7 | Best for AI-powered candidate matching | Free demo available | Pricing upon request | Website | |
| 8 | Best for programmatic job advertising | Not available | Pricing upon request | Website | |
| 9 | Best marketing software for recruitment agencies | Free demo available | From $73/user/month | Website | |
| 10 | Best for personalized candidate experiences | Free demo available | From $1,700/month | Website |
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Rippling
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8 -
Willo
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8 -
Boon
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7
Best Recruitment Marketing Software Reviews
Here’s a brief description of each recruitment marketing software that highlights their noteworthy features. I’ve also included screenshots to give a snapshot of their user interface too.
Workable is a comprehensive recruitment software designed to enhance the hiring process from sourcing to onboarding. It offers a robust suite of tools tailored to assist businesses in finding, attracting, and hiring the best talent. By automating and optimizing various stages of recruitment, Workable helps companies of all sizes enhance their hiring efficiency and improve candidate experience.
One of the standout features of Workable is its job advertising capabilities. With Workable, businesses can easily post job ads to over 200 job boards and social media platforms simultaneously, ensuring maximum reach and visibility. The software also allows for targeted advertising, helping recruiters reach the most relevant candidates. Additionally, Workable’s customizable career pages enable companies to showcase their brand and culture effectively.
Workable provides access to a vast database of potential candidates and includes AI-powered recommendations to help recruiters find suitable candidates faster. The software’s candidate management system allows for seamless communication and collaboration among hiring teams, ensuring a smooth and efficient hiring process. Workable also offers comprehensive analytics and reporting tools
Notable integrations include LinkedIn, Indeed, Glassdoor, ZipRecruiter, Facebook Jobs, Google for Jobs, Slack, Microsoft Teams, Gmail, Outlook, Zapier, BambooHR, Namely, ADP, and DocuSign.
New Product Updates from Workable Recruiting
Direct Editing Access in Workable’s Hiring Plan
HR admins can now update filled requisitions directly in Workable’s Hiring Plan, editing fields like fill date and salary to ensure compliance and accurate reporting. For more details, visit Workable's updates.
Mitratech Trakstar is an online recruitment marketing platform that helps businesses find the perfect candidate for any open position. It provides an easy way to keep track of all applicants, share job postings, review resumes, and sort through potential candidates. The software's capabilities extend beyond the recruitment process through onboarding and talent management.
The candidate assessment tools help employers gauge candidates' skillset quickly to determine whether they fit the position well. It provides detailed insights into each applicant’s performance and qualifications using AI-powered algorithms that compile data from multiple sources such as interviews, resumes, assessments, tests, and references. Users can also access detailed analytics that help them identify trends in hiring patterns over time and make data-driven decisions about future hires.
The tool's engagement portal helps employers better manage communications with their prospects through automated emails and text messages. The onboarding process ensures new employees receive the necessary training materials to start their positions as efficiently as possible. Its management support services facilitates processes like employee evaluations and performance reviews so users can easily keep track of everyone on their team’s progress throughout the year.
Mitratech Trakstar integrates with job boards like Indeed, as well as common workplace communication tools like Slack, Google Workspace, Zoom, and Office365 to streamline communications with candidates. It also has a PandaDoc and BambooHR integration for easy contract and employee records management.
Pricing is available upon request, with quotes available through a form on their website.
Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.
Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.
This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.
Manatal costs from $15/user/month. A 14-day free trial and a free demo are also available.
PowerToFly is a DEIB business suite that helps you source, recruit and manage the best talent while ensuring you develop and maintain a diverse and inclusive workplace. The platform offers a unique combination of talent management tools and on-demand DEIB training resources.
I picked PowerToFly because of how they've set up the platform. The DEIB Business Suite includes two products: Power Pro and Power Up. Power Pro is a candidate-facing product that lets you communicate with applicants and source talent. This will allow you to build a landing page where people can see your open positions, track recruitment processes in dashboards, and search through a pool of talent.
One feature I like is the job posting wizard which lets you quickly create inclusive job postings using templates. All you need to do is select the template that best matches the position you are looking for and fill out a couple of job-specific information.
Power Up is the internal-facing product that carries all DEIB training materials for your company, offering a bunch of on-demand courses. Additionally, there is a news section that will keep everyone in the know of broader DEIB topics and invite them to the conversation.
Definitely, a tool to consider if you are looking to build a more inclusive and equitable company and culture.
With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.
The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.
Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.
This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.
Freshteam costs from $1.20/user/month. A 21-day free trial is also available.
Best recruiting software for location & hourly-based employees
TalentReef is a recruitment management platform purpose-built for hiring hourly employees in volume. By automating processes and optimizing workflows, it removes friction to make the application process fast and easy.
Features include branded career pages, job board integrations and candidate communications. People can apply using multiple methods, including chat, text, or QR codes.
TalentReef helps hiring managers by ensuring compliance and decreasing time to hire. They get an intuitive dashboard, applicant tracking, and text communications.
This tool integrates with various job boards, social media platforms, payroll systems, and background check services.
TalentReef offers customized pricing on request. There is no free trial, but a free demo is available.
Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.
Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.
Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.
The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.
This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.
Jobvite offers customized pricing on request. A free demo is also available.
Symphony Talent’s SmashFlyX is a recruitment marketing solution that assists in automating the hiring process. Features include career sites, programmatic advertising tools, and customer relationship management.
Their built-in AI-powered recommendation engine lets a recruiter prioritize internal and external candidate profiles according to job skills. They can use a drag-and-drop template builder to create campaigns, segmentation lists, drip marketing workflows, and internal talent pipelines.
Admins can build career sites that allow recruiters to engage with job candidates using real-time chat, personalized landing pages, and expanded job descriptions. The software optimizes your programmatic advertising by automatically scanning your open jobs. Based on the data gathered, it then suggests keywords, bids, and budgets for your ads. These factors are adjusted daily, targeting by channel, occupation, and geolocation.
This recruiting tool integrates with major platforms such as Workday and NetSuite.
Symphony Talent offers customized pricing on request.
Firefish is a recruitment marketing platform designed to help recruitment agencies grow and manage their business. The software offers features that support businesses as they grow from startup to established player.
Administrators can post job ads across social media platforms and job boards, then manage applications from a centralized dashboard.
They can send automatic job alerts to candidates and engage with applicants through email or two-way messages. Other features allow them to view to-do lists, manage KPIs, and hit recruiting targets.
The built-in analytics system analyzes job ad hits, clicks and applications to help you understand how candidates engage with your job pages so you can improve conversions based on your results.
This tool integrates with business software such as Twilio, Evertime, Gmail, and LinkedIn.
Firefish costs from $73/user/month. There is no free trial, but a free demo is available.
iCIMS TalentCloud offers a unified recruitment platform that supports the whole recruitment process. You can attract candidates using their career site options, then engage them in your funnel through the candidate relationship management module.
The software provides multiple options for communicating with applicants. You can use a chatbot, text, or social media as the context of the conversation dictates.
Designed to be mobile-friendly, their applicant tracking system offers a professional experience from receiving an offer to pre-boarding. The software is intended to be an extension of your existing HR systems, adding value to the recruitment process.
This tool integrates with platforms such as Indeed, Verified First, and Appcast.
iCIMs TalentCloud offers customized pricing on request. A free demo is also available.
Other Recruitment Marketing Software
Here are a few more worthwhile options that didn’t make the best recruitment marketing software list but are still good to keep on your radar:
- Cliquify
For showcasing your employer culture
- PageUp
For connecting candidates with existing employees
- Recruit CRM
For managing candidate relationships
- Pinpoint
For in-house recruiters
- Zoho Recruit
For hosting an ATS and CRM within a single recruitment platform
- Teamtailor
Recruitment software for employer branding
- Greenhouse
For customized communication
- Phenom
For building robust talent pipelines
- Avature ATS
For recruiting events management
- TalentLyft
For managing career events
Related HR Software Reviews
If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:
- HR Software
- Payroll Software
- Recruiting Software
- Employer of Record Services
- Applicant Tracking Systems
- Workforce Management Software
Selection Criteria for Recruitment Marketing Software
Selecting the best recruitment marketing tools for this list required a thorough understanding of the challenges recruiting teams typically face when trying to increase exposure and target the best candidates for a role. My approach to creating this list is based on my personal experience and extensive research into how these software systems address the common needs, pain points, and goals of in-house recruiters and recruitment agencies in common day-to-day scenarios.
Here's a summary of the selection criteria I used to create this list:
Core Recruitment Marketing Software Functionalities (25% of total score): To be considered for inclusion in this list, each solution had to fulfill these common use cases first:
- Managing and promoting job openings across multiple platforms
- Engaging with potential candidates through CRM capabilities
- Optimizing career sites for better user experience
- Leveraging social media to reach a broader audience
- Analyzing recruitment campaign effectiveness
Additional Standout Features (25% of total score): To help me find the best software out of numerous available options, I also kept a keen eye out for unique features, including the following:
- Advanced employer branding tools that offer customizable templates and media integrations
- Sophisticated analytics dashboards with predictive hiring trends
- AI-driven candidate matching to improve hiring quality
- Innovative CRM functionalities for enhanced candidate nurturing
- Unique social media integration capabilities that allow real-time engagement with candidates
Usability (10% of total score): To evaluate the usability of each system, I considered the following:
- Intuitive interface with a clean, user-friendly design
- Drag-and-drop functionality for job postings and candidate management
- Seamless navigation with minimal clicks to access core features
- Customizable dashboards to tailor user experience based on roles
- Efficient filtering and tagging systems for easy data management
Onboarding (10% of total score): To get a sense of each software provider's customer onboarding process, I considered the following factors:
- Comprehensive training videos and interactive product tours
- Availability of templates and pre-built workflows
- Step-by-step guides for data migration
- Chatbots and webinars for ongoing support
- Dedicated onboarding specialists to assist new users
Customer Support (10% of total score): To evaluate the level of customer support each vendor offered, I considered the following:
- 24/7 availability through multiple channels (phone, email, chat)
- Fast response times and knowledgeable support staff
- Extensive self-help resources including FAQs and user forums
- Regular updates and proactive communication regarding software issues
- Personalized support options for premium users
Value for Price (10% of total score): To gauge the value of each software, I considered the following factors:
- Competitive pricing with clear, transparent costs
- Flexible subscription plans to cater to different business sizes
- Inclusive of essential features without hidden fees
- Discounts or benefits for long-term commitments
- ROI tracking tools to justify investment
Customer Reviews (10% of total score): Evaluating customer reviews is the final element of my selection process, which helps me understand how well a product performs in the hands of real users. Here are the factors I considered:
- High satisfaction ratings from a broad user base
- Consistent positive feedback on ease of use and feature set
- Testimonials highlighting successful implementation and results
- Constructive feedback addressing software improvements
- Recognition from industry experts and awards
Using this assessment framework helped me identify the software that goes beyond basic requirements to offer additional value through unique features, intuitive usability, smooth onboarding, effective support, and overall value for price.
Trends in Recruitment Marketing Software for 2025
Understanding trends in recruitment marketing software can help you leverage evolving features to attract the most qualified candidates, manage high volumes of applications, ensure skill fit, reduce bias, and enhance collaboration among your HR team. Here are several recruitment marketing trends to be aware of:
AI-Enhanced Candidate Screening
Artificial Intelligence (AI) is transforming recruitment by tackling the challenge of large application volumes. AI-driven tools efficiently screen applications, quickly identifying the most suitable candidates, and speeding up the recruitment process. Other benefits include:
- Automated Analysis: AI swiftly evaluates applications, focusing on relevance and qualifications.
- Improved Accuracy: AI reduces human error in initial screening, ensuring a more consistent selection process.
- Efficiency Boost: AI saves considerable time for recruiters, allowing them to focus on engaging with top talent.
Try adopting AI-based resume screening software to enhance the efficiency and accuracy of your recruitment process, especially when dealing with high volumes of applications.
Predictive Analytics in Talent Acquisition
Predictive analytics is becoming increasingly popular in recruitment marketing software. These tools use historical data and current trends to forecast future outcomes, providing actionable insights that support more informed hiring decisions. Specifically, by leveraging data, these tools can predict which candidates are likely to succeed in a role, helping HR Business Partners and Talent Acquisition Specialists to compare the skills of applicants more accurately.
Diversity and Inclusion Focused Recruitment Tools
Unconscious bias in the hiring process is a significant challenge for creating a diverse workforce. Recruitment software with built-in diversity and inclusion features helps to mitigate this issue by ensuring a fairer, more equitable hiring process.
- Anonymized Applications: Identifiers such as names and photos are removed to prevent initial biases.
- Diversity Metrics: These tools offer analytics to help track and achieve diversity goals.
- Bias-Free Screening: Ensures a more objective evaluation of candidates based on skills and experience.
Implementing diversity-focused recruitment tools can significantly enhance fairness in your hiring process and help you actively work toward a more diverse and inclusive workplace.
Enhanced Collaborative Recruitment Platforms
Effective collaboration between recruiters and hiring managers is crucial for a successful hiring process. Modern recruitment software now facilitates this by providing platforms that enhance teamwork and communication, directly impacting collaborative hiring efforts. It does this using several features, such as:
- Shared Platforms: Enables all stakeholders to access candidate information and provide feedback in one place.
- Real-time Communication: Facilitates seamless interaction among team members, enhancing decision-making.
- Centralized Information: Keeps all candidate data and communications in one accessible location.
Leveraging collaborative recruitment platforms to foster better teamwork and communication among your recruiting team can lead to more informed and cohesive hiring decisions and stronger teams overall.
Integrated Candidate Engagement Tools
Engaging with candidates throughout the recruitment process is crucial. Emerging recruitment software now offers integrated tools for candidate engagement, such as automated messaging, personalized email campaigns, and social media integration.
These tools help maintain a positive candidate experience, which is vital for attracting and retaining the right talent. For forward-thinking professionals, these tools simplify the process of keeping candidates engaged and informed and enhance the employer brand.
These emerging trends in recruitment marketing software offer powerful solutions to the primary challenges faced by People Ops professionals. By embracing these innovations, you can enhance your business' recruitment processes, attract top talent, and stay competitive in today's dynamic job market.
What is Recruitment Marketing Software?
Recruitment marketing software is a tool that helps HR professionals and recruiters promote their company culture and create targeted advertising campaigns to reach quality candidates on numerous digital platforms, including social media channels. You can use it to amplify the reach of your job postings and draw top talent into your application funnel through nurture campaigns and other candidate relationship management (CRM) features.
Recruitment marketing software can help you access higher-quality candidates through targeted campaigns that reach a broader talent pool, including active and passive candidates. They'll also improve your hiring process by eliminating repetitive tasks, supporting mobile-friendly job applications, and creating an improved candidate experience through automated communications that reinforce a positive employer brand, driving interest in your organization.
Features of Recruitment Marketing Software
The specific features in recruitment marketing software can make all the difference in drawing high-quality candidates and presenting a compelling image of your organization. Here's a short summary of the main features you should look for:
- Job Marketing and Distribution: This feature helps users automate and promote job openings across various job boards and social media platforms, increasing the visibility of your job ads and reaching a broader audience of potential candidates.
- Candidate Relationship Management (CRM): CRM systems help maintain and nurture relationships with past and potential candidates, ensuring they remain engaged and interested in future opportunities with your company. They support multi-step workflows that automate communications with applicants.
- Employer Branding Tools: These tools allow you to consistently display your company’s values, culture, and mission across all recruitment platforms, ensuring that candidates get a clear and attractive image of your company.
- Social Media Integration: Integrating social media allows you to leverage your company’s social channels to promote job openings and share content that showcases your employer brand, reaching a wider audience (a.k.a. social recruiting).
- Automation Tools: This refers to the ability to automate portions of your recruitment process, such as interview scheduling or tracking employee referrals.
- Mobile Optimization: Ensuring your recruitment marketing efforts are mobile-friendly is crucial, as many candidates will access job information and apply via their smartphones. The ability to communicate with candidates via text message is also increasingly important.
- Recruiting Chatbots: This advanced feature helps keep candidates engaged by answering common questions throughout the initial application process.
- Employee Advocacy Programs: These programs enable current employees to share job openings and company content on their personal social networks, amplifying your reach and lending credibility to your employer brand.
- Advanced Analytics and Reporting: Analytics tools provide insights into the effectiveness of your recruitment campaigns, helping you refine your strategies and better target high-quality candidates.
- Career Site Optimizations: This covers any features that create a user-friendly candidate experience, including job alerts that notify people by email or text when suitable job opportunities arise.
- Rich Job Descriptions: The software should offer the option to enhance job listings with additional information that gives more context to candidates.
By focusing on a system that offers these features, you'll significantly enhance your ability to attract high-quality candidates and present a strong, appealing employer brand.
Costs & Pricing for Recruitment Marketing Software
Recruitment marketing software offers a range of plans and pricing options from free basic plans to comprehensive premium packages. Understanding the features included in each plan can help you make an informed decision that fits your organization’s needs and recruiting budget.
Plan Comparison Table for Recruitment Marketing Software
| Plan | Average Price | Common Features |
|---|---|---|
| Free | $0 | Basic job posting, limited employer branding tools, social media sharing, basic analytics |
| Basic | $50/month | All Free features, enhanced job distribution, CRM functionalities, basic career site optimization |
| Professional | $150/month | All Basic features, advanced employer branding tools, content management, detailed analytics reports |
| Business | $300/month | All Professional features, social media integration, ATS integration, employee advocacy programs |
| Enterprise | Custom Pricing | All Business features, AI-driven candidate matching, dedicated support, custom analytics dashboards |
To find the best plan for you, evaluate your current and future needs to ensure the software will be a long-lasting solution for your organization. You can also consider starting with the Free plan to explore basic functionalities, then gradually upgrading to higher-tier plans as your recruitment needs and budget grow.
FAQs about Recruitment Marketing
Still wondering about recruitment marketing software and how it can help you find the best talent? These answers to frequently asked questions are a great place to start:
What is recruitment marketing?
Recruitment marketing is a blend of activities designed to increase the brand awareness of your organization, with the end goal of attracting new potential employees. Since 73% of job seekers are considered passive (not actively looking for work), recruitment marketing helps teams develop marketing strategies to generate interest in their company (their brand) in the places people frequent online. Popular strategies include engaging with potential candidates in online communities like LinkedIn, Slack, Reddit, Instagram, Twitter, Facebook, and TikTok. In fact, 84% of companies use some form of social media recruiting (a.k.a. social recruiting), which says a lot.
While recruitment marketing tasks are typically completed by HR professionals, there’s also a heavy crossover into the marketing realm too. In fact, 46% of recruiters feel their job falls more into the marketing arena than in traditional candidate sourcing.
What does recruitment marketing software do?
Recruitment marketing software helps recruiters and HR professionals promote job listings and attract quality candidates. It provides a range of features designed to maximize reach and bring the best talent into an application funnel.
Using recruiting marketing platforms, organizations can find precisely the right people for all open positions. The software typically includes features for managing applicants and guiding them into an applicant tracking system (ATS).
What are the best strategies for recruitment marketing?
There are many different marketing strategies you can use to promote your job openings and find the right candidates. This list summarizes the most common strategies you can use, written by our recruiting expert Mariya Hristova:
- Post robust job adverts in strategic job channels, tailored to each role
- Targeted outreach messages through platforms like LinkedIn
- Creating detailed company profiles on hiring platforms to generate interest in your company
- Social media outreach and social recruiting (think TikTok, Twitter, Facebook, Instagram, etc.)
- Invest in company ambassadors to help you increase your brand awareness (similar to social media influencers)
- Maintain a good quality profile on company review sites like Glassdoor, Indeed or Kununu
- Create a compelling careers page within your website
- Create an information wiki or other posted resource to help candidates get to know more about your company before they apply
- Host or participate in recruitment events (a good strategy for hiring recent graduates, or for start-ups or tech-specific roles)
- Conduct community outreach within your industry niche to engage potential candidates in forums or web communities (i.e., Slack, Discord, Reddit, etc.)
If you want to dive deeper, pop over to her article that covers these recruitment marketing tactics in much greater detail.
Other Resources to Help You Find Top Talent
If you found this article helpful, you may also want to check out these other resources by our recruiting experts:
- Candidate Sourcing Tips to Help You Find the Best Talent
- Employer Branding: Where to Start And How to Keep it Authentic
- Recruitment Budgeting: Everything You Need to Know + Example
- Bias in Hiring: The Different Types and How to Tackle It
- How to Create a Sustainable Growth Hiring Plan
- 10 Key Recruitment Metrics to Focus On (And 12 Advanced)
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