Best Recruitment Marketing Software List
Here’s the list of the best recruitment marketing software that I’ll cover in this article, with detailed summaries below:
Our one-on-one guidance will help you find the perfect fit.
In an increasingly competitive recruiting environment, companies are working harder than ever to attract quality candidates. They need to spread the word about their latest job listings and gain the attention of as many qualified applicants as possible.
That’s where recruitment marketing software comes in. These platforms make it easier to promote job listings and generate applications for open positions.
In this article, I’m reviewing the top recruitment marketing software tools on the market today. I’ll show you what’s great about each and summarize the key features. That way, you’ll find it easy to choose the platform that’s right for you.
What Is Recruitment Marketing Software?
Recruitment marketing software are cloud-based SaaS tools that help HR professionals and recruiters promote job listings and attract quality candidates. These tools are designed to amplify the reach of your job posting and draw top talent into the application funnel.
Recruitment marketing software typically includes features that manage a high volume of applicants and guide them into an applicant tracking system (ATS) as they progress in the hiring process.
Overviews Of The 10 Best Recruitment Marketing Software
Here’s a brief description of each recruitment marketing software that highlights their noteworthy features. I’ve also included screenshots to give a snapshot of their user interface too.
Manatal
Best for easy-to-use recruitment software
Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.
Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.
This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.
Manatal costs from $35/user/month. A 14-day free trial and a free demo are also available.
TalentReef
Best recruiting software for location & hourly-based employees
TalentReef is a recruitment management platform purpose-built for hiring hourly employees in volume. By automating processes and optimizing workflows, it removes friction to make the application process fast and easy.
Features include branded career pages, job board integrations and candidate communications. People can apply using multiple methods, including chat, text, or QR codes.
TalentReef helps hiring managers by ensuring compliance and decreasing time to hire. They get an intuitive dashboard, applicant tracking, and text communications.
This tool integrates with various job boards, social media platforms, payroll systems, and background check services.
TalentReef offers customized pricing on request. There is no free trial, but a free demo is available.
Recruit CRM
Best for managing candidate relationships
Recruit CRM is a candidate relationship management platform that allows you to manage your candidate communications and engagement initiatives as well as your hiring workflows. The system stores all of your applicant and candidate data in one place, making it easy to find contact information and follow up with past candidates for future opportunities.
The software has automation tools, and you can set up triggers for automated emails or internal tasks to streamline your recruitment processes. The Chrome extension also allows you to source candidates on LinkedIn and other platforms, and populate your database with new profiles. This makes it easier to manage outreach and communications from a single place.
You can track candidates through the hiring journey with the platform's Kanban-style board. As candidates move through the pipeline, they'll appear in the corresponding column. Candidate profiles can store notes and you can add tags to keep your hiring team up to date and aligned. Job postings across multiple boards can also be managed with the software. You can bulk-edit them to reflect the same updates across multiple listings.
The software integrates with various job boards as well as many other platforms via Zapier.
Paid plans start at $50 per user per month, and a 14-day trial is available.
Trakstar
Best for streamlined candidate communications
Trakstar is an online recruitment marketing platform that helps businesses find the perfect candidate for any open position. It provides an easy way to keep track of all applicants, share job postings, review resumes, and sort through potential candidates. The software's capabilities extend beyond the recruitment process through onboarding and talent management.
The candidate assessment tools help employers gauge candidates' skillset quickly to determine whether they fit the position well. It provides detailed insights into each applicant’s performance and qualifications using AI-powered algorithms that compile data from multiple sources such as interviews, resumes, assessments, tests, and references. Users can also access detailed analytics that help them identify trends in hiring patterns over time and make data-driven decisions about future hires.
The tool's engagement portal helps employers better manage communications with their prospects through automated emails and text messages. The onboarding process ensures new employees receive the necessary training materials to start their positions as efficiently as possible. Its management support services facilitates processes like employee evaluations and performance reviews so users can easily keep track of everyone on their team’s progress throughout the year.
Trakstar integrates with job boards like Indeed, as well as common workplace communication tools like Slack, Google Workspace, Zoom, and Office365 to streamline communications with candidates. It also has a PandaDoc and BambooHR integration for easy contract and employee records management.
Pricing is available upon request, with quotes available through a form on their website.
Teamtailor
Best recruitment software for employer branding
Teamtailor is a recruitment marketing suite that offers a full range of recruiting and talent management options. You can build an appealing career site to attract applicants and reinforce your employer branding. Plus, you can invite visitors to subscribe for job alerts.
Using the intuitive automation features, you can manage candidates, schedule interviews, and keep track of activities. The analytics dashboard gives you the information you need to make data-driven decisions. You can identify bottlenecks in your recruitment processes and eliminate them.
Why use Teamtailor? You get a fully featured ATS that is extremely powerful while remaining simple and affordable. You'll be able to gain complete oversight of your recruitment and stay in control of each of your processes. You can also manage multiple hiring processes across the organization and collaborate as a team.
This tool integrates with major recruitment software such as Workday, BambooHR, and JobMatch.
Teamtailor offers customized pricing on request. A 14-day free trial and a free demo are also available.
Freshteam
Best for intelligent job marketing
With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.
The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.
Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.
This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.
Freshteam costs from $1.20/user/month. A 21-day free trial is also available.
PowerToFly
Best for DEIB recruiting in the tech industry
PowerToFly is a DEIB business suite that helps you source, recruit and manage the best talent while ensuring you develop and maintain a diverse and inclusive workplace. The platform offers a unique combination of talent management tools and on-demand DEIB training resources.
I picked PowerToFly because of how they've set up the platform. The DEIB Business Suite includes two products: Power Pro and Power Up. Power Pro is a candidate-facing product that lets you communicate with applicants and source talent. This will allow you to build a landing page where people can see your open positions, track recruitment processes in dashboards, and search through a pool of talent.
One feature I like is the job posting wizard which lets you quickly create inclusive job postings using templates. All you need to do is select the template that best matches the position you are looking for and fill out a couple of job-specific information.
Power Up is the internal-facing product that carries all DEIB training materials for your company, offering a bunch of on-demand courses. Additionally, there is a news section that will keep everyone in the know of broader DEIB topics and invite them to the conversation.
Definitely, a tool to consider if you are looking to build a more inclusive and equitable company and culture.
Jobvite
Best for AI-powered candidate matching
Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.
Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.
Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.
The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.
This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.
Jobvite offers customized pricing on request. A free demo is also available.
Symphony Talent’s SmashFlyX
Best for programmatic job advertising
Symphony Talent’s SmashFlyX is a recruitment marketing solution that assists in automating the hiring process. Features include career sites, programmatic advertising tools, and customer relationship management.
Their built-in AI-powered recommendation engine lets a recruiter prioritize internal and external candidate profiles according to job skills. They can use a drag-and-drop template builder to create campaigns, segmentation lists, drip marketing workflows, and internal talent pipelines.
Admins can build career sites that allow recruiters to engage with job candidates using real-time chat, personalized landing pages, and expanded job descriptions. The software optimizes your programmatic advertising by automatically scanning your open jobs. Based on the data gathered, it then suggests keywords, bids, and budgets for your ads. These factors are adjusted daily, targeting by channel, occupation, and geolocation.
This recruiting tool integrates with major platforms such as Workday and NetSuite.
Symphony Talent offers customized pricing on request.
iCIMS Talent Cloud
Best for personalized candidate experiences
iCIMS TalentCloud offers a unified recruitment platform that supports the whole recruitment process. You can attract candidates using their career site options, then engage them in your funnel through the candidate relationship management module.
The software provides multiple options for communicating with applicants. You can use a chatbot, text, or social media as the context of the conversation dictates.
Designed to be mobile-friendly, their applicant tracking system offers a professional experience from receiving an offer to pre-boarding. The software is intended to be an extension of your existing HR systems, adding value to the recruitment process.
This tool integrates with platforms such as Indeed, Verified First, and Appcast.
iCIMs TalentCloud offers customized pricing on request. A free demo is also available.
Need Expert Help Selecting The Right Recruiting & Applications Software?
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The 10 Best Recruitment Marketing Software Comparison Chart
Here’s a comparison chart that summarizes basic details about each of my top recruitment marketing software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget and business needs.
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Manatal Best for easy-to-use recruitment software | 14-day free trial | From $15/user/month | Visit Website |
2 | TalentReef Best recruiting software for location & hourly-based employees | Free demo available | Pricing upon request | Visit Website |
3 | Recruit CRM Best for managing candidate relationships | 14-day free trial | From $50/user/month | Visit Website |
4 | Trakstar Best for streamlined candidate communications | Free demo available | Pricing upon request | Visit Website |
5 | Teamtailor Best recruitment software for employer branding | 14-day free trial + free demo | Pricing upon request | Visit Website |
6 | Freshteam Best for intelligent job marketing | 21-day free trial | From $1.20/user/month + $71/month base fee | Visit Website |
7 | PowerToFly Best for DEIB recruiting in the tech industry | Free demo available | Pricing upon request | Visit Website |
8 | Jobvite Best for AI-powered candidate matching | Free demo available | Pricing upon request | Visit Website |
9 | Symphony Talent’s SmashFlyX Best for programmatic job advertising | Not available | Pricing upon request | Visit Website |
10 | iCIMS Talent Cloud Best for personalized candidate experiences | Free demo available | Pricing upon request | Visit Website |
Other Options
Here are a few more worthwhile options that didn’t make the best recruitment marketing software list:
- Firefish Software
Best marketing software for recruitment agencies
- PageUp
Best for connecting candidates with existing employees
- Cliquify
Best for showcasing your employer culture
- Pinpoint
Best for in-house recruiters
- Zoho Recruit
Best for hosting an ATS and CRM within a single recruitment platform
- TalentLyft
Best for managing career events
- Avature ATS
Best for recruiting events management
- Phenom People
Best for building robust talent pipelines
- Softgarden
Best for incorporating an employee referral program
- ZippyApp
Best for mobile-based recruitment
How I Selected The Best Recruitment Marketing Software
Wondering what I look for when selecting the best recruitment marketing software for this list? I'm happy to provide some insight.
I started my selection process by creating a long list of recruitment marketing tools with positive user ratings. I then dug into the details even further to ensure each system included the functionality recruiting teams would need to publicize their job openings far and wide.
Lastly, I compared each remaining recruitment marketing tool against the rest in my list using the selection criteria below. By using the criteria below as a lens, I was able to uncover the clear winners in the pack.
Selection Criteria
Here’s a summary of the selection and evaluation criteria I used to pick the best recruitment marketing software for this list:
- User Interface (UI): I selected software that talent acquisition and human resources staff will find intuitive and easy to navigate.
- Usability: I sought out recruitment marketing platforms that are user-friendly, with key features easily accessible to help people get things done quickly and efficiently.
- Software Integrations: To help hiring teams work more efficiently, I selected software solutions that offer native integrations with other tools recruitment and HR teams use daily.
- Value for Price: I chose tools that are affordable on a per-user basis for hiring teams, no matter their company size.
People Also Ask
Still wondering about recruitment marketing software and how it can help you find the best talent? These answers to frequently asked questions are a great place to start:
What is recruitment marketing?
What does recruitment marketing software do?
What key features are included in recruitment marketing software?
What are the best strategies for recruitment marketing?
Other Resources to Help You Find Top Talent
If you found this article helpful, you may also want to check out these other resources by our recruiting experts:
- Candidate Sourcing Tips to Help You Find the Best Talent
- Employer Branding: Where to Start And How to Keep it Authentic
- Recruitment Budgeting: Everything You Need to Know + Example
- How to Give More Effective Candidate Feedback
- Bias in Hiring: The Different Types and How to Tackle It
- How to Create a Sustainable Growth Hiring Plan
- 10 Key Recruitment Metrics to Focus On (And 12 Advanced)
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