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10 Best Recruitment Marketing Software for Hiring Staff in 2022

Best Recruitment Marketing Software List

Here’s the list of the best recruiting software that I’ll cover in this article:

  1. Zoho Recruit

    Best for hosting an ATS and CRM within a single recruitment platform

  2. Jobvite

    Best for AI-powered candidate matching

  3. Manatal

    Best for easy-to-use recruitment software

  4. Pinpoint

    Best for in-house recruiters

  5. Teamtailor

    Best recruitment software for employer branding

  6. Cliquify

    Best for showcasing your employer culture

  7. Symphony Talent’s SmashFlyX

    Best for programmatic job advertising

  8. Freshteam

    Best for intelligent job marketing

  9. PageUp

    Best for connecting candidates with existing employees

  10. iCIMS TalentCloud

    Best for personalized candidate experiences

In an ever-more competitive recruiting environment, companies must work hard to attract quality candidates. They need to spread the word about their latest job listings and gain the attention of as many qualified applicants as possible. 

That’s where recruitment marketing software comes in. These platforms make it easier to promote job listings and generate applications for open positions. 

In this article, I’m reviewing the top recruitment marketing software tools on the market today. I’ll show you what’s great about each and summarize the key features. That way, you’ll find it easy to choose the platform that’s right for you. 

Comparison Criteria

Wondering what I look for when selecting the best recruitment marketing software for this list? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): I look for software that recruitment and HR staff will find intuitive and easy to navigate.
  1. Usability: I’m seeking recruitment marketing platforms that surface key features to help people get things done quickly and efficiently.
  1. Integrations: I expect to see native integrations with the tools recruitment and HR teams use daily.
  1. Value for $: I look for tools that are affordable on a per-user basis for both large and small organizations.

Recruitment Marketing Software: Key Features

When evaluating recruitment marketing software, I’m looking for tools offering features such as:

  1. Job marketing: features for promoting job listings, such as integration with Google for Jobs and Indeed.com
  1. Candidate relationship management (CRM): multi-step workflows that automate communications with applicants
  1. Candidate management system: dynamically personalizing jobs and site content according to information known about an applicant
  1. Job alerts: notifying people by email or text when suitable job opportunities arise
  1. Social media sharing: the ability to share job information over major social platforms
  1. Talent network: a community that allows a potential candidate to engage with your company and employees
  1. Rich job descriptions: the option to enhance job listings with additional information that gives more context
  1. Recruiting chatbots: software that engages relevant candidates and walks them through the application process
  1. Text recruiting: the ability to reach people by text to get immediate attention
  1. Recruitment event management: features that help organize specialist recruitment events

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Overviews Of The 10 Best Recruitment Marketing Software

Here’s a brief description of each recruitment marketing software to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1

Zoho Recruit

Best for hosting an ATS and CRM within a single recruitment platform

Zoho Recruit is a web-based recruiting platform that aims to offer a one-stop solution. It enhances the visibility of job listings by building customized career web pages, then extends the reach to popular job boards.

The career page developed by the software lists every job, complete with full descriptions. Applications can be accepted for multiple job listings. Zoho Recruit also provides a job seeker login facility, which allows people to create their own user profiles.

The software also includes an applicant tracking system (ATS). This includes features such as resume parsing, automated job posting tools, and resume storage. Interviews can be scheduled directly within the platform. In addition, Zoho Recruit includes features designed to help people collaborate and increase productivity.

This tool integrates with popular business tools such as Google Calendar and multiple Zoho apps.

Zoho Recruit costs from $25/user/month. A 15-day free trial and a free demo are also available.

15 days free trial + free demo

From $25/user/month

2

Jobvite

Best for AI-powered candidate matching

Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.

Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.

Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.

The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.

This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.

Jobvite offers customized pricing on request. A free demo is also available.

Free demo available

Pricing upon request

3

Manatal

Best for easy-to-use recruitment software

Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.

Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.

This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.

Manatal costs from $35/user/month. A 14-day free trial and a free demo are also available.

14 days free trial + free demo

From $35/user/month

4

Pinpoint

Best for in-house recruiters

Pinpoint is a flexible applicant tracking and recruitment system designed specifically for in-house HR managers. To attract the right candidates, you can post on your custom company job board or distribute them to 1,400 online job sites. You can also build employee referral systems and create custom application forms.

Pinpoint also helps with talent pools, job requisition management, and automated interview scheduling. You can also screen anonymously and make job offers to candidates. Using a personalized onboarding experience, you can set new hires up for success quickly.

This tool integrates with popular business software such as Vervoe, Asana, HelloSign, and intelliHR.

Pinpoint offers customized pricing on request. A free demo is also available.

Free demo available

Pricing upon request

5

Teamtailor

Best recruitment software for employer branding

Teamtailor is a recruitment marketing suite that offers a full range of recruiting and talent management options. You can build an appealing career site to attract applicants and reinforce your employer branding. Plus, you can invite visitors to subscribe for job alerts.

Using the intuitive automation features, you can manage candidates, schedule interviews, and keep track of activities. The analytics dashboard gives you the information you need to make data-driven decisions. You can identify bottlenecks in your recruitment processes and eliminate them.

Why use Teamtailor? You get a fully featured ATS that is extremely powerful while remaining simple and affordable. You’ll be able to gain complete oversight of your recruitment and stay in control of each of your processes. You can also manage multiple hiring processes across the organization and collaborate as a team.

This tool integrates with major recruitment software such as Workday, BambooHR, and JobMatch.

Teamtailor offers customized pricing on request. A 14-day free trial and a free demo are also available.

14 days free trial + free demo

Pricing upon request

6

Cliquify

Best for showcasing your employer culture

Cliquify is an employer branding platform that empowers recruiters and hiring managers to share their company culture and create an impact across various social media platforms. Their tools help potential candidates connect with your values and take an interest in open job positions.

Using branded templates and a drag-and-drop builder, you can create hundreds of custom graphics, then publish straight to your favorite social channels with content designed to attract attention.

Their analytics and reporting tools allow you to measure the social performance of every post, making it easy to identify the most effective posts and the top influencers.

This tool integrates with social platforms such as Meta, Twitter, and LinkedIn.

Cliquify offers customized pricing on request. A free demo is also available.

Free demo available

Pricing upon request

7

Symphony Talent’s SmashFlyX

Best for programmatic job advertising

Symphony Talent’s SmashFlyX is a recruitment marketing solution that assists in automating the hiring process. Features include career sites, programmatic advertising tools, and customer relationship management.

Their built-in AI-powered recommendation engine lets a recruiter prioritize internal and external candidate profiles according to job skills. They can use a drag-and-drop template builder to create campaigns, segmentation lists, drip marketing workflows, and internal talent pipelines.

Admins can build career sites that allow recruiters to engage with job candidates using real-time chat, personalized landing pages, and expanded job descriptions. The software optimizes your programmatic advertising by automatically scanning your open jobs. Based on the data gathered, it then suggests keywords, bids, and budgets for your ads. These factors are adjusted daily, targeting by channel, occupation, and geolocation.

This recruiting tool integrates with major platforms such as Workday and NetSuite.

Symphony Talent offers customized pricing on request.

Pricing upon request

8

Freshteam

Best for intelligent job marketing

With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.

The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.

Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.

This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.

Freshteam costs from $1.20/user/month. A 21-day free trial is also available.

21-day free trial

From $1.20/user/month

9

PageUp

Best for connecting candidates with existing employees

PageUp is a recruitment platform that assists you in attracting, nurturing, and converting high-quality candidates. By automating the candidate experience, you can build high-quality candidate pipelines.

The AI-powered Q&A discussion platform connects potential candidates with actual company employees to facilitate open discussions. On-brand, employee-generated content can be shared with a single click.

The software helps you build accessible, responsive career websites that reflect your employer brand. Using the analytics module, you can completely understand the candidate journey and discover which pages, channels, and content get the best results.

This tool integrates with popular software such as Fit2work, XREF, VidCruiter, and Flare.

PageUp offers customized pricing on request. There is no free trial, but a free demo is available.

Free demo available

Pricing upon request

10

iCIMS TalentCloud

Best for personalized candidate experiences

iCIMS TalentCloud offers a unified recruitment platform that supports the whole recruitment process. You can attract candidates using their career site options, then engage them in your funnel through the candidate relationship management module.

The software provides multiple options for communicating with applicants. You can use a chatbot, text, or social media as the context of the conversation dictates.

Designed to be mobile-friendly, their applicant tracking system offers a professional experience from receiving an offer to pre-boarding. The software is intended to be an extension of your existing HR systems, adding value to the recruitment process.

This tool integrates with platforms such as Indeed, Verified First, and Appcast.

iCIMs TalentCloud offers customized pricing on request. A free demo is also available.

Free demo available

Pricing upon request

The 10 Best Recruitment Marketing Software Summary

Tool Free Option Price
1
Zoho Recruit

Best for hosting an ATS and CRM within a single recruitment platform

15 days free trial + free demo

From $25/user/month Check out Zoho Recruit
2
Jobvite

Best for AI-powered candidate matching

Free demo available

Pricing upon request Check out Jobvite
3
Manatal

Best for easy-to-use recruitment software

14 days free trial + free demo

From $35/user/month Check out Manatal
4
Pinpoint

Best for in-house recruiters

Free demo available

Pricing upon request Check out Pinpoint
5
Teamtailor

Best recruitment software for employer branding

14 days free trial + free demo

Pricing upon request Check out Teamtailor
6
Cliquify

Best for showcasing your employer culture

Free demo available

Pricing upon request Check out Cliquify
7
Symphony Talent’s SmashFlyX

Best for programmatic job advertising

Not available

Pricing upon request Visit Website
8
Freshteam

Best for intelligent job marketing

21-day free trial

From $1.20/user/month Check out Freshteam
9
PageUp

Best for connecting candidates with existing employees

Free demo available

Pricing upon request Check out PageUp
10
iCIMS TalentCloud

Best for personalized candidate experiences

Free demo available

Pricing upon request Check out iCIMS TalentCloud

Other Options

Here are a few more options that didn’t make the top list:

  1. TalentReef – Best for recruiting hourly-based employees
  2. Firefish Software – Best marketing software for recruitment agencies
  3. SnapHop – Best for reaching candidates on any device
  4. Radancy – Best for a unified recruitment marketing platform
  5. TalentLyft – Best for managing career events
  6. Talention – Best for an optimal better candidate experience
  7. Softgarden – Best for incorporating an employee referral program
  8. Talenteria – Best for qualified candidate communication
  9. Phenom – Best for building robust talent pipelines
  10. Avature – Best for recruiting events management
  11. ZippyApp – Best for mobile-based recruitment
  12. Recroup – Best for advanced recruitment analytics

What Does Recruitment Marketing Software Do? 

Recruitment marketing software helps recruiters and HR professionals promote job listings and attract quality candidates. It provides a range of features designed to maximize reach and bring the right people into an application funnel.

Using recruiting marketing platforms, organizations can find precisely the right people for all open positions. The software typically includes features for managing applicants and guiding them into an applicant tracking system (ATS).

What Do You Think About This List?

So there you have my top picks for the best recruiting software available today. Do you agree with my selections—or not? Let us know what you think in the comments below.

If you found this article helpful, you may also want to check out our posts on candidate sourcing and employer branding. Be sure to subscribe to our newsletter too, so we can keep you updated with the latest news.

Organizing people is always a challenge, but we’ve got your back. We’ll always bring you the updates and info you need to manage your processes more effectively. 

By Kim Behnke

Kim Behnke is an HR Tool Expert & Writer for People Managing People. She draws on her 9 years of human resources experience and her keen eye for systematic processes to support her analyses of the top HR tools on the market. She is passionate about maximizing efficiencies and streamlining workflows to ensure internal systems run smoothly. Kim's HR experience includes recruitment, onboarding, performance management, training and development, policy development and enforcement, and HR analytics. She also has degrees in psychology, writing, publishing, and technical communication. When away from her desk, she can usually be found outside tending to her ever-expanding garden.

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