Best Recruitment Marketing Software List
Here’s the list of the best recruiting software that I’ll cover in this article:
- Manatal
Best for easy-to-use recruitment software
- Trakstar
Best for streamlined candidate communications
- Freshteam
Best for intelligent job marketing
- Teamtailor
Best recruitment software for employer branding
- Jobvite
Best for AI-powered candidate matching
- TalentReef
Best for recruiting hourly-based employees
- Cliquify
Best for showcasing your employer culture
- iCIMS Talent Cloud
Best for personalized candidate experiences
- Symphony Talent’s SmashFlyX
Best for programmatic job advertising
- PageUp
Best for connecting candidates with existing employees
In an ever-more competitive recruiting environment, companies must work hard to attract quality candidates. They need to spread the word about their latest job listings and gain the attention of as many qualified applicants as possible.
That’s where recruitment marketing software comes in. These platforms make it easier to promote job listings and generate applications for open positions.
In this article, I’m reviewing the top recruitment marketing software tools on the market today. I’ll show you what’s great about each and summarize the key features. That way, you’ll find it easy to choose the platform that’s right for you.
Comparison Criteria
Wondering what I look for when selecting the best recruitment marketing software for this list? Here’s a summary of my evaluation criteria:
- User Interface (UI): I look for software that recruitment and HR staff will find intuitive and easy to navigate.
- Usability: I’m seeking recruitment marketing platforms that surface key features to help people get things done quickly and efficiently.
- Integrations: I expect to see native integrations with the tools recruitment and HR teams use daily.
- Value for $: I look for tools that are affordable on a per-user basis for both large and small organizations.
Recruitment Marketing Software: Key Features
When evaluating recruitment marketing software, I’m looking for tools offering features such as:
- Job marketing: features for promoting job listings, such as integration with Google for Jobs and Indeed.com
- Candidate relationship management (CRM): multi-step workflows that automate communications with applicants
- Candidate management system: dynamically personalizing jobs and site content according to information known about an applicant
- Job alerts: notifying people by email or text when suitable job opportunities arise
- Social media sharing: the ability to share job information over major social platforms
- Talent network: a community that allows a potential candidate to engage with your company and employees
- Rich job descriptions: the option to enhance job listings with additional information that gives more context
- Recruiting chatbots: software that engages relevant candidates and walks them through the application process
- Text recruiting: the ability to reach people by text to get immediate attention
- Recruitment event management: features that help organize specialist recruitment events
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Overviews Of The 10 Best Recruitment Marketing Software
Here’s a brief description of each recruitment marketing software to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
Manatal
Best for easy-to-use recruitment software
Manatal offers next-generation recruitment software that streamlines everything from candidate sourcing to onboarding. Features include easy job ad posting on thousands of channels, candidate history, and a placement management system. In addition, the software provides database migration tools and job requisition management.
Recruiters can take advantage of the powerful search capabilities and advanced resume parsing. They also get AI-based recommendations, candidate scoring, and social media enrichment of profiles. Manatal also includes recruitment processing, drag-and-drop pipelines, and compliance tools.
This tool integrates with major business tools such as Microsoft Power BI, Mailchimp, Meta for Business, and Google Calendar.
Manatal costs from $35/user/month. A 14-day free trial and a free demo are also available.
Trakstar
Best for streamlined candidate communications
Trakstar is an online recruitment marketing platform that helps businesses find the perfect candidate for any open position. It provides an easy way to keep track of all applicants, share job postings, review resumes, and sort through potential candidates. The software's capabilities extend beyond the recruitment process through onboarding and talent management.
The candidate assessment tools help employers gauge candidates' skillset quickly to determine whether they fit the position well. It provides detailed insights into each applicant’s performance and qualifications using AI-powered algorithms that compile data from multiple sources such as interviews, resumes, assessments, tests, and references. Users can also access detailed analytics that help them identify trends in hiring patterns over time and make data-driven decisions about future hires.
The tool's engagement portal helps employers better manage communications with their prospects through automated emails and text messages. The onboarding process ensures new employees receive the necessary training materials to start their positions as efficiently as possible. Its management support services facilitates processes like employee evaluations and performance reviews so users can easily keep track of everyone on their team’s progress throughout the year.
Trakstar integrates with job boards like Indeed, as well as common workplace communication tools like Slack, Google Workspace, Zoom, and Office365 to streamline communications with candidates. It also has a PandaDoc and BambooHR integration for easy contract and employee records management.
Pricing is available upon request, with quotes available through a form on their website.
Freshteam
Best for intelligent job marketing
With Freshteam, you can leverage smart HR software to attract, hire, and onboard new hires. You can also offboard departing employees and manage a wealth of information about employees, from contact information to position in the organizational chart.
The software offers multiple options for attracting and sourcing talent. You can use the customizable career site, post to multiple job boards, or share on social media.
Recruiters can then collaborate with hiring managers, screen and interview candidates, share feedback, and add notes. Freshteam also makes it easy to onboard new hires, covering everything from getting documents signed to distributing handbooks.
This tool integrates with popular job boards such as Glassdoor, Adzuna, ZipRecruiter, Indeed, and LinkedIn.
Freshteam costs from $1.20/user/month. A 21-day free trial is also available.
Teamtailor
Best recruitment software for employer branding
Teamtailor is a recruitment marketing suite that offers a full range of recruiting and talent management options. You can build an appealing career site to attract applicants and reinforce your employer branding. Plus, you can invite visitors to subscribe for job alerts.
Using the intuitive automation features, you can manage candidates, schedule interviews, and keep track of activities. The analytics dashboard gives you the information you need to make data-driven decisions. You can identify bottlenecks in your recruitment processes and eliminate them.
Why use Teamtailor? You get a fully featured ATS that is extremely powerful while remaining simple and affordable. You'll be able to gain complete oversight of your recruitment and stay in control of each of your processes. You can also manage multiple hiring processes across the organization and collaborate as a team.
This tool integrates with major recruitment software such as Workday, BambooHR, and JobMatch.
Teamtailor offers customized pricing on request. A 14-day free trial and a free demo are also available.
Jobvite
Best for AI-powered candidate matching
Jobvite is a cloud-based recruitment marketing and applicant tracking system. It handles all aspects of the hiring process, from job distribution and screening, to interviewing and sending out offers.
Jobvite offers a variety of tools for managing the onboarding experience and ensuring compliance with company rules. The software can also be used to build a branded career site for job seekers and candidates.
Using their recruitment marketing module, organizations can build talent pools of passive candidates. When job opportunities arise, they can be notified using branded campaigns and communications.
The candidate matching feature pairs candidates with suitable jobs using an AI-based scoring system. The software learns over time so that matches are constantly improving.
This tool integrates with various CRM systems, career sites, and job broadcast tools, and is fully integrated with the Talemetry Recruitment Marketing Suite.
Jobvite offers customized pricing on request. A free demo is also available.
TalentReef
Best for recruiting hourly-based employees
TalentReef is a recruitment management platform purpose-built for hiring hourly employees in volume. By automating processes and optimizing workflows, it removes friction to make the application process fast and easy.
Features include branded career pages, job board integrations and candidate communications. People can apply using multiple methods, including chat, text, or QR codes.
TalentReef helps hiring managers by ensuring compliance and decreasing time to hire. They get an intuitive dashboard, applicant tracking, and text communications.
This tool integrates with various job boards, social media platforms, payroll systems, and background check services.
TalentReef offers customized pricing on request. There is no free trial, but a free demo is available.
Cliquify
Best for showcasing your employer culture
Cliquify is an employer branding platform that empowers recruiters and hiring managers to share their company culture and create an impact across various social media platforms. Their tools help potential candidates connect with your values and take an interest in open job positions.
Using branded templates and a drag-and-drop builder, you can create hundreds of custom graphics, then publish straight to your favorite social channels with content designed to attract attention.
Their analytics and reporting tools allow you to measure the social performance of every post, making it easy to identify the most effective posts and the top influencers.
This tool integrates with social platforms such as Meta, Twitter, and LinkedIn.
Cliquify offers customized pricing on request. A free demo is also available.
iCIMS Talent Cloud
Best for personalized candidate experiences
iCIMS TalentCloud offers a unified recruitment platform that supports the whole recruitment process. You can attract candidates using their career site options, then engage them in your funnel through the candidate relationship management module.
The software provides multiple options for communicating with applicants. You can use a chatbot, text, or social media as the context of the conversation dictates.
Designed to be mobile-friendly, their applicant tracking system offers a professional experience from receiving an offer to pre-boarding. The software is intended to be an extension of your existing HR systems, adding value to the recruitment process.
This tool integrates with platforms such as Indeed, Verified First, and Appcast.
iCIMs TalentCloud offers customized pricing on request. A free demo is also available.
Symphony Talent’s SmashFlyX
Best for programmatic job advertising
Symphony Talent’s SmashFlyX is a recruitment marketing solution that assists in automating the hiring process. Features include career sites, programmatic advertising tools, and customer relationship management.
Their built-in AI-powered recommendation engine lets a recruiter prioritize internal and external candidate profiles according to job skills. They can use a drag-and-drop template builder to create campaigns, segmentation lists, drip marketing workflows, and internal talent pipelines.
Admins can build career sites that allow recruiters to engage with job candidates using real-time chat, personalized landing pages, and expanded job descriptions. The software optimizes your programmatic advertising by automatically scanning your open jobs. Based on the data gathered, it then suggests keywords, bids, and budgets for your ads. These factors are adjusted daily, targeting by channel, occupation, and geolocation.
This recruiting tool integrates with major platforms such as Workday and NetSuite.
Symphony Talent offers customized pricing on request.
PageUp
Best for connecting candidates with existing employees
PageUp is a recruitment platform that assists you in attracting, nurturing, and converting high-quality candidates. By automating the candidate experience, you can build high-quality candidate pipelines.
The AI-powered Q&A discussion platform connects potential candidates with actual company employees to facilitate open discussions. On-brand, employee-generated content can be shared with a single click.
The software helps you build accessible, responsive career websites that reflect your employer brand. Using the analytics module, you can completely understand the candidate journey and discover which pages, channels, and content get the best results.
This tool integrates with popular software such as Fit2work, XREF, VidCruiter, and Flare.
PageUp offers customized pricing on request. There is no free trial, but a free demo is available.
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The 10 Best Recruitment Marketing Software Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Manatal Best for easy-to-use recruitment software | 14-day free trial | From $15/user/month | Visit Website |
2 | Trakstar Best for streamlined candidate communications | Free demo available | Pricing upon request | Visit Website |
3 | Freshteam Best for intelligent job marketing | 21-day free trial | From $1.20/user/month + $71/month base fee | Visit Website |
4 | Teamtailor Best recruitment software for employer branding | 14-day free trial + free demo | Pricing upon request | Visit Website |
5 | Jobvite Best for AI-powered candidate matching | Free demo available | Pricing upon request | Visit Website |
6 | TalentReef Best for recruiting hourly-based employees | Free demo available | Pricing upon request | Visit Website |
7 | Cliquify Best for showcasing your employer culture | Free demo available | Pricing upon request | Visit Website |
8 | iCIMS Talent Cloud Best for personalized candidate experiences | Free demo available | Pricing on request | Visit Website |
9 | Symphony Talent’s SmashFlyX Best for programmatic job advertising | Not available | Pricing upon request | Visit Website |
10 | PageUp Best for connecting candidates with existing employees | Free demo available | Pricing on request | Visit Website |
Other Options
Here are a few more options that didn’t make the top list:
- Firefish Software
Best marketing software for recruitment agencies
- Pinpoint
Best for in-house recruiters
- Zoho Recruit
Best for hosting an ATS and CRM within a single recruitment platform
- TalentLyft
Best for managing career events
- Avature ATS
Best for recruiting events management
- Phenom People
Best for building robust talent pipelines
- Talention
Best for an optimal better candidate experience
- SnapHop
Best for reaching candidates on any device
- ZippyApp
Best for mobile-based recruitment
- Talenteria
Best for qualified candidate communication
What Does Recruitment Marketing Software Do?
Recruitment marketing software helps recruiters and HR professionals promote job listings and attract quality candidates. It provides a range of features designed to maximize reach and bring the right people into an application funnel.
Using recruiting marketing platforms, organizations can find precisely the right people for all open positions. The software typically includes features for managing applicants and guiding them into an applicant tracking system (ATS).
What Do You Think About This List?
So there you have my top picks for the best recruiting software available today. Do you agree with my selections—or not? Let us know what you think in the comments below.
If you found this article helpful, you may also want to check out our posts on candidate sourcing and employer branding. Be sure to subscribe to our newsletter too, so we can keep you updated with the latest news.
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