Ben Aston

I’m the founder and CEO of Black & White Zebra, where I’ve built a portfolio of specialist B2B media brands from the ground up. I’ve spent more than 20 years delivering digital projects, leading teams, and building businesses. Today, my work centres on helping professionals make better decisions—and building the content, products, and communities that support them.

As BWZ has grown, my focus has expanded from creating content and products myself to building the teams and systems that support a portfolio of publications. Alongside BWZ, I lead Revleads, which helps B2B software companies reach buyers through content, advertising, and demand generation, and Revstacks, where we’re building technology to help media owners monetize their audiences. These businesses keep me close to the practical challenges of growing an audience, developing products, choosing technology, and turning ideas into sustainable revenue.

I’m a Certified ScrumMaster and PRINCE2 Practitioner, and hold a BA in Politics and International Relations from the University of Sussex.